Alyssa S. Dver has over 20 years of experience in software product management and marketing.  She was Chief Marketing Officer for   SEDONA Corporation where she helped make the company the leading customer relationship management (CRM) vendor in the banking market. Prior to joining SEDONA, Dver was the founder of Lead Factory Inc., a Web-based lead management solution, where she conceptualized and led the company to develop a patent-pending product, now installed at over 300 banks worldwide. Dver is the founder and the current CEO of Wander Wear Inc., a company dedicated to lost child prevention.

She has executive management experience in companies of all sizes, including Empresa Inc., CenterLine Software, Cincom Systems, and Digital Equipment Corporation. She has held positions with worldwide responsibilities, based domestically as well as overseas.

As a freelance contributor, Ms. Dver has written business and technology articles for publications including BusinessWeek, Forbes, Entrepreneur Magazine, Software Magazine, CRM Magazine and others.  She is frequently quoted in the media as a software management expert and is a requested speaker at trade conferences, professional associations, business schools, and customer events. 

Ms. Dver graduated from the Wharton School, University of Pennsylvania with a major in Marketing.