David S. Frank

Résumé & Curriculum Vitae

43 Railroad Avenue

Salisbury Beach, MA 01952

(617) 418-4119

Email | Web

 

2003-2007 :: Dave Frank Creative

Position :: Strategic Marketing & Creative Services Consultant

Depending on client need, roles range from strategic marketing, positioning, branding and creative solutions provider to web developer (site & content), copywriter, illustrator videographer, photographer, collateral director/designer and general business solutions consultant.

Responsibilities ::

Conceive, create and execute development of marketing strategies, positioning statements, corporate ID, graphics standards, branding, collateral support, along with documentation, etc. This process is generally expressed to a targeted audience through any number of media formats including; web site development and optimization, opt-in email response campaigns, online news publishing, RSS feeds, videos, etc., as well as any number of traditional media methods as direct response campaigns, print publications, video, television, radio, etc..

Current Clients ::

2001-2003 :: Amusement Media, Inc.

Position :: Strategic Marketing & Creative Services Consultant

At my suggestion, Amusement Media, Inc. hired me as a full-time consultant to engineer and manage the complete development and installation of a large format printing facility at their Stafford, NH location. The purpose of the facility was to acquire the in-house capability to print billboards for outdoor advertising purposes in their national network of amusement park billboards. Upon completion, the facility was successfully deployed, saving hundreds of thousands of dollars on outsourcing the very same vendor solutions.

Responsibilities ::

Design, contract and manage a build-out for the facility, research, procurement and installation of 60” large-format printing, plotting, laminating and finishing equipment, shipping & receiving areas, networks, computers, software, workflow systems, employee training and management of the creative services and web development promoting these new capabilities.

Business Development ::

With excess capacity in the off-season, we amended the terms of our contract to include the development of:

Freelance during this period: Ryles Jazz Club, Siegel Egg Co., Holland America Line, New England Door Corp., Temple Beth Avodah, Chestnut Hill Realty Corp.

1998-2000 :: Chestnut Hill Realty Corp.

Position :: Strategic Marketing & Creative Services Consultant

Marketing consultant for this growth-oriented real estate management and development company. As such, CHR manages over 5,000 residential units, and has developed over 1,500 residential units in the Greater Boston area and in Rhode Island. Additionally, CHR owns and manages more than 100,000 square feet of retail and commercial space.

Responsibilities ::

Manage the development of the CHR marketing strategy, positioning, corporate ID, graphics standards, and property branding, all during enormous growth through acquisitions in the midst of falling interest rates.

From that foundation created: business papers, maintenance vehicle graphics & uniforms, residential, commercial rentals collateral, real estate signage, newspaper and trade publication advertising, monthly employee and residential newsletters, event marketing, web site development, etc.

This marketing effort ultimately revealed Chestnut Hill Realty as one of New England’s leading full-service real estate firms; providing management services for residential, condominiums, commercial properties as well as rentals and sales.

Freelance during this period: Watson Mail Communications, Mail Communications Inc., New England Door Corp., Holland America Line, Ryles Jazz Club, Amusement Media, Inc.

1996-2000 :: Watson Mail Communications, Inc.

Position :: Strategic Marketing & Creative Services Consultant

Responsibilities ::

Freelance during this period: Mail Communications, Inc., Ryles Jazz Club, Sybase, New England Door Corp, Flashmap Systems, Inc., Holland America Line, Analog Devices, Salomon Sports, Essex County Gas, Amusement Media. Inc., Chestnut Hill Realty Corp.

1990-1995 :: Dimensional Response, Inc.

Position :: Founder, Strategic Marketing & Creative Services Agency

Responsibilities ::

Presided over national strategic marketing, advertising & promotional agency with offices in Newton, MA, Essex, CT and Seattle, WA. As a 25-30 person work-group styled advertising and promotional marketing agency, DRI provided services including; market research, strategic marketing plan development, positioning and brand management, creative services, account and production management, back-end response, fulfillment services.

These services enabled our clients to achieve the following objectives ::

Clients including:: American Airlines, American Express, Analog Devices, Amusement Media, AVIS, Bass Shoe, Elan Ski, Bull, Fidelity Investments, FTP Software, Greater Boston C&VB, Holland America Line, Lipton Tea, NE Direct Marketing Association, New England Electric Services, NSTAR/Edison Energy-Efficiency Initiative, NSTAR/Edison Contractor Safety Initiative, Combined Utilities Energy & Telecom Deregulation Benchmarking Practices Initiatives, Phoenix V&CB, Reebok Int’l, Rockport Shoe, Windstar Cruises, plus many more.

Awards :: New England Direct Marketing Association (NEDMA), 1993::

1980-1990 :: Graphics Marketing Group, Inc. & CFK Press, Inc.

Position(s) ::

A 10-year progression of creative, organizational, management and personal growth in the following positions:

Responsibilities ::

Responsibilities were as one would expect from the position titles listed above.

Clients ::

American Honda, Avis, BASF, Boston Symphony Orchestra, Clark, Franklin, Kingston Press, Inc., Fidelity Investments, Holiday Inn, Keeblers, Knoll Furniture, Maidenform, Modern Woodman of America Insurance, Miller Brewers, Motorola, The Boston Globe, The New York Times, Trans National Travel, Sheraton, Valle’s Steak House, :: more ::

Education ::

Curriculum Vitae

Objective ::

Leverage leadership and communications experience by positively impacting profits and productivity, while leaving clients and colleagues confident in knowing their strategic, creative and relationship marketing needs are well-managed and expertly provided.

Areas of expertise including ::

Skills ::

Strategic, creative, client and brand management are the foundation of every successful campaign and ongoing relationship. Development and deployment of these tasks takes experience, knowledge, and leadership and sometimes - daring... all skills I tender as a member of your team.

Twenty years of experience and judgment has strengthened my skill set with a rock-solid background for managing the full cycle of marketing tasks, including:

In addition to the marketing development tasks, this skill set also applies to the management oversight of post-development production in any medium - from traditional print and broadcast to integrated, multi-channel, direct mail, alternative, transit, dimensional, and internet-based new media.

Strategic & Creative Services Experience ::

Freelance, to a range of national, regional and local companies seeking marketing and communications leadership. Experience ranges from client-side relationships with Fortune 500 companies and smaller boutique-style companies, to agency-side collaborations where need exceeds internal resources.

Aside from marketing management, I am a member of the Apple Developer Connection and spend a good deal of time working with cross-platform technologies being sponsored and researched by the World Wide Web Consortium (w3c.org), as well as a variety of other Open Source Development initiatives.

I have in-depth knowledge and many years of cross-platform, hands-on experience, with virtually all commercially available graphics, publishing, communications, audio, video, web development, publishing, vector & raster graphics apps, illustration, photography, animation, scripting and database software, as well as all the ancillary business communications tools.

Leadership ::

Lead global-to-local initiatives as a ‘hired gun’. Facilitate team operations and oversee the proper synergy among members - ensuring the correct alignment of objective, strategy, creative, brand and client expectations for each phase of project execution.

Differentiators ::

Integral to the marketing process comes a willingness to engage brain- storming in a very open and unrestricted way. Some call it “freewheeling”, “freestyled” and “freespirited.” Others call it “freaking great” because it allows them the freedom to explore with a spirit of innovation. This development style ignites new internal energy and builds team strength, commitment and enthusiasm.

Not surprisingly, this method generally uncovers something unique, providing a defining difference, and possibly, an unfair-advantage over your competition.

Partial Client List ::

American Airlines, American Express, Amusement Media, Analog Devices, Bass Shoe, BMW, Boston Edison, Elan Ski, Essex County Gas, Fidelity Investments, Flashmap Systems, FTP Software, Greater Boston Convention & Visitors Bureau, Hershey’s, Holland America Line, Lipton Tea, MTV & VMA, New England Door, New England Electric Services, Phoenix Visitor & Convention Bureau, Reebok International, Rockport Shoe, Ryles Jazz Club, Salomon Sports, Siegel Egg Company, Sports Illustrated for Kids, Sybase, Windstar Cruises, more...

Interests ::

Local, national & international events, policies, politics, and strategies, web development, scripting, animations, photography, videography, Member, Apple Developer Connection, good humor, great food, world travel, fun people and family.