Internet Marketing and Privacy Law Seminar [home] [syllabus] [reading assignments] [ e-mail ]

Internet Marketing and Privacy Law Seminar
Reading Assignments -- Fall 2008


Reading assignments will be updated here regularly so please check this Web page often.

Please click on the class sessions below to find the readings for the sessions.


Session One: Introduction -- September 11, 2008

Session Two: Policing the Internet -- September 18, 2008

Session Three: Internet Advertising and Marketing Issues -- September 25, 2008

Session Four: Spam -- October 2, 2008

Session Five: Online Privacy Issues -- October 16, 2008

Session Six: Internet Fraud Investigations -- October 23, 2008

Session Seven: Adware and Spyware -- November 6, 2008

Session Eight: Internet Security -- November 13 2008

Session Nine: Criminal Internet Investigations and Prosecutions -- November 20, 2008

Session Ten: The Future of Internet Marketing -- December 2, 2008


Session One: Introduction -- September 11, 2008

"Your Guide to Online Adversiting" MediaShift, June 27, 2007

FTC Statement on Efforts to Fight Fraud on the Internet, Senate Special Committee on Aging -- March 23, 2004


Session Two: Policing the Internet -- September 18, 2008

Kenneth Neil Cukier, "Who Will Control the Internet?" Foreign Affairs, November/December 2005 "The 4 Faces Of Net Neutrality" eWeek, August 6, 2006

FTC Statement on the Public Access To WHOIS Databases Before The Subcommittee On Financial Institutions and Consumer Credit of the Committee on Financial Services, U.S. House of Representatives, July 2006


Session Three: Internet Advertising and Marketing Issues -- September 25, 2008

FTC Guide on Dotcom Disclosures

How Stuff Works: "How Affiliate Programs Work"

Searchenginewatch.com: "Search Engines and Legal Issues," October 23, 2002

News.com: "Google To Offer Advertisers Click Fraud Stats," July 26, 2006


Session Four: Spam - October 2, 2008

Ray Everett-Church, "Why Spam is a Problem"

FTC Publication: "The CAN-SPAM Act: Requirements for Commercial Emailers"

Wired News: "Shady Web of Affiliate Marketing"

Joe St. Sauver -- "Spam Zombies and Inbound Flows To Compromised Customer Systems," March 1, 2005

InfoWorld -- "Are Anti-Spam Measures Fair?" March 21, 2003

Newsfactor -- "E-Mail Authentication: Holy Grail or Lost Cause?" August 15, 2005


Session Five: Online Privacy Issues -- October 16, 2008

New York Times Bits Blog -- "The F.T.C.'s Bully Pulpit on Privacy," July 21, 2008

Electronic Privacy Information Center -- "Privacy Self-Regulation: A Decade of Disappointment," March 2005

Declan McCullagh, Cnet News, "Web Monitoring for ads? It may be illegal" May 18, 2008


Session Six: Internet Fraud Investigations -- October 23, 2008

FTC v. Phoenix Avatar, et al., 04C 2897 (N.D. Ill. July 30, 2004) (Memorandum Opinion and Order]

Washington Post: "Bidding for Trouble? Online Auctions Have Everything -- Including, Increasingly, Scam Artists," May 11, 2003


Session Seven: Adware and Spyware -- November 6, 2008

Prepared Statement by FTC On Law Enforcement and Consumer Education Efforts To Address Spyware and Other Malware, Presented by Eileen Harrington, Deputy Director, Bureau of Consumer Protection, Before the Committee On Commerce, Science, and Transportation, United States Senate, June 11, 2008


Session Eight: Internet Security -- November 13, 2008

FTC Testimony Before U.S. Senate on Data Breaches and Identity Theft, June 16, 2005

The New Yorker -- "The Zombie Hunters," October 3, 2005


Session Nine: Criminal Internet Investigations and Prosecutions -- November 20, 2008

Brian Krebs, Invasion of the Computer Snatchers," Washington Post, February 19, 2006


Session Ten: The Future of Internet Marketing -- December 2, 2008

Internetnews.com, "Spam, DoS Headed VoIP's Way," August 23, 2004

News.com, "TiVo Watchers Uneasy After Post-Super Bowl Reports," February 5, 2004

John Markoff, "Your Leaving a Digital Trail. What About Privacy?" The New York Times, November 30, 2008

St. Petersburg Times, "Wi-Fi cloaks a new breed of intruder," July 4, 2005



Steven Wernikoff, Adjunct Faculty Last updated 30 November 2008