| Internet Marketing and Privacy Law Seminar | [home] [syllabus] [reading assignments] [ e-mail ] |
Reading assignments will be updated here regularly so please check this Web page often.
Please click on the class sessions below to find the readings for the sessions.
Session One: Introduction -- September 11, 2008
Session Two: Policing the Internet -- September 18, 2008
Session Three: Internet Advertising and Marketing Issues -- September 25, 2008
Session Four: Spam -- October 2, 2008
Session Five: Online Privacy Issues -- October 16, 2008
Session Six: Internet Fraud Investigations -- October 23, 2008
Session Seven: Adware and Spyware -- November 6, 2008
Session Eight: Internet Security -- November 13 2008
Session Nine: Criminal Internet Investigations and Prosecutions -- November 20, 2008
Session Ten: The Future of Internet Marketing -- December 2, 2008
Session One: Introduction -- September 11, 2008
"Your Guide to Online Adversiting" MediaShift, June 27, 2007
FTC Statement on Efforts to Fight Fraud on the Internet, Senate Special Committee on Aging -- March 23, 2004Kenneth Neil Cukier, "Who Will Control the Internet?" Foreign Affairs, November/December 2005 "The 4 Faces Of Net Neutrality" eWeek, August 6, 2006
Session Three: Internet Advertising and Marketing Issues -- September 25, 2008
FTC Guide on Dotcom Disclosures
How Stuff Works: "How Affiliate Programs Work"
Searchenginewatch.com: "Search Engines and Legal Issues," October 23, 2002
News.com: "Google To Offer Advertisers Click Fraud Stats," July 26, 2006
Session Four: Spam - October 2, 2008
Ray Everett-Church, "Why Spam is a Problem"
FTC Publication: "The CAN-SPAM Act: Requirements for Commercial Emailers"
Wired News: "Shady Web of Affiliate Marketing"
Joe St. Sauver -- "Spam Zombies and Inbound Flows To Compromised Customer Systems," March 1, 2005
InfoWorld -- "Are Anti-Spam Measures Fair?" March 21, 2003
Newsfactor -- "E-Mail Authentication: Holy Grail or Lost Cause?" August 15, 2005
Session Five: Online Privacy Issues -- October 16, 2008
New York Times Bits Blog -- "The F.T.C.'s Bully Pulpit on Privacy," July 21, 2008
Declan McCullagh, Cnet News, "Web Monitoring for ads? It may be illegal" May 18, 2008
Session Six: Internet Fraud Investigations -- October 23, 2008
FTC v. Phoenix Avatar, et al., 04C 2897 (N.D. Ill. July 30, 2004) (Memorandum Opinion and Order]
Session Seven: Adware and Spyware -- November 6, 2008
FTC Testimony Before U.S. Senate on Data Breaches and Identity Theft, June 16, 2005
The New Yorker -- "The Zombie Hunters," October 3, 2005
Brian Krebs, Invasion of the Computer Snatchers," Washington Post, February 19, 2006
Internetnews.com, "Spam, DoS Headed VoIP's Way," August 23, 2004
News.com, "TiVo Watchers Uneasy After Post-Super Bowl Reports," February 5, 2004
St. Petersburg Times, "Wi-Fi cloaks a new breed of intruder," July 4, 2005
| Steven Wernikoff, Adjunct Faculty | Last updated 30 November 2008 |