Doug Florzak is a Certified Guerrilla Marketing Coach. He’s been interviewed by the New York Times, the L.A. Times, the Chicago Tribune, and Crain’s Chicago Business for his advice on independent consulting. He's also a contributor to Contract Professional magazine. Doug’s consulting experience includes many years as a systems technology consultant for companies like GTE Telenet and Wang Laboratories, and over a decade as an independent consultant. He is founder and president of Logical Directions, Inc., a business communication firm specializing in training development and technical and business communications. He has a Certificate in Technical and Professional Communications from the Illinois Institute of Technology and Bachelor of Science degrees in Information Science and Business and Management from Northeastern Illinois University. An Associate Fellow of the Society for Technical Communication (STC), he received several honors from that group including writing and design awards. Florzak and his wife reside in the Chicago area where he is a volunteer mentor in the Oak Park Youth Connect Program. He also serves as an election judge. He enjoys racquetball, science fiction, and music, and, when he has time, plays bass in local rock bands.