Looking to increase your profits 10-50% without busting your marketing budget? If you’re a free agent, independent consultant, contractor, or freelancer, this book will help you master many overlooked marketing techniques and increase your profits. Even if you have a shoestring budget, this essential resource provides plenty of ideas for marketing your brand and getting your value proposition in front of your customers.

Armed with this book, your time, and some elbow grease, you’ll learn effective, low-cost techniques to increase your profits without busting your budget. Doug Florzak, author of Successful Independent Consulting: Turn Your Career Experience into a Consulting Business, provides over 100 profit-driving marketing ideas for the time-pressed and budget challenged.

Among its many revenue-building ideas, this book shows you:
 

10

ways to build your image through branding

6

methods of marketing through pricing

6

ideas to make marketing easier from your home office

7

approaches to cold calling

10

strategies to get publicity

4

ways you can raise your profile while doing good works

3

ways to use signage

10

ways to market on the Internet

7

strategies for maintaining a high profile

4

approaches to increase your credentials

10

ways to maximize the power of networking

5

ways to encourage positive word of mouth

6

methods for using direct marketing

5

ideas to maximize your business card

10

ideas for marketing with your web site