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Introduction
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A. Branding Your Image
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1
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Select an effective name
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2
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Create a logo
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3
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Show your face
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4
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Redefine your title
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5
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Incorporate your business
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6
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Become a reseller
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7
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Offer a service agreement
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8
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Start a new product through licensing
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9
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Trademark your product or service
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10
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Franchise
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B. Maintaining a High Profile
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11
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Write articles
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12
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Offer seminars and training
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13
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Conduct a telephone seminar
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14
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Publish a book through a publisher
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15
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Self-publish a book
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16
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Produce Your Own Audio Product
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17
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Spell-check and proof everything!
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C. Marketing Through Pricing
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18
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Base your pricing on value
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19
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Offer a guarantee
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20
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Provide a nonprofit discount
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21
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Provide a nonprofit discount
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22
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Creatively cut your price
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23
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Offer “fixed bid” pricing
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D. Increasing Your Credentials
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24
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Finish your degree or start a new one
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25
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Become certified
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26
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Enter your work in a competition
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27
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Gain professional recognition
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E. Marketing from Your Home Office
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28
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Maximize your outgoing voice mail message
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29
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Obatin a toll-free number
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30
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Add a fax machine in 5 minutes!
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31
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Accept credit cards
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32
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Accept Internet payments
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33
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Obtain a broadband connection
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F. Using the Power of Networking
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34
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Join professional organizations
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35
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Acquire a mentor
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36
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“Buy” time with a prospect
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37
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Attend product release seminars
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38
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Attend trade shows
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39
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Attend professional conferences
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40
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Attend career fairs
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41
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Use a custom nametag
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42
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Participate in beta product tests
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43
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Create cross-business promotions
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G. Marketing Through Cold Calling
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44
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Conduct “warm calling”
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45
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Conduct local cold calling in person
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46
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Use a script for telephone cold calling
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47
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Compile a good prospect list
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48
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Develop a script for voice mail
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49
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Delegate cold calling to a professional
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50
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Delegate cold calling to a student intern
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H. Encourage Positive Word of Mouth
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51
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Request for referrals from your clients
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52
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Offer an incentive for referrals
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53
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Set up reciprocal referrals with your “competition”
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54
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Refer vendors to your clients
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55
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Generate a post-project satisfaction survey
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