Why Positive Reinforcement?

We use positive reinforcement because we strongly believe it's the best, most successful, and most enjoyable way to teach and learn. Positive reinforcement is a term borrowed from the human psychology field of behavior analysis. Within this field, all behaviors - appropriate and inappropriate, wanted and unwanted - have consequences.

Positive reinforcement (giving the animal something they enjoy) is the immediate consequence of an appropriate action. When the reinforcer is pleasurable, the behavior is most likely to be repeated due to the immediate application of the positive reinforcer as the behavior’s consequence.Positive reinforcement is also called shaping or behavior modification.