Purple Cow

by

Seth Godin

The Aramaic Gospels and Acts

by

Joseph Pashka

of 5

     What exactly is a purple cow?  Imagine driving down a country road and seeing cows grazing happily along the side of the road.  After the first ten minutes it'd get pretty boring wouldn't it?  Then suddenly you come across a cow that is different, a purple cow!

     Purple Cow is an insightful book about how you as a businessman need to make your company and/or product stand out from the others in a world where your target demographic is overwhelmed with multimedia advertisements at every turn.  Using current industry superstars to illustrate his point, Seth teaches that the days of having a hit just by pouring money into conventional print and media advertising are over.  If you want your company/product to succeed in the modern market it needs to stand out like a purple cow.  Oddly enough, he overlooks the obvious possibility that there could be purple cows in advertising.  After all, most people who regularly watch TV will tell you that Nexium is the purple pill.

     This is a worthwhile book to read. In fact, if you own or manage a business you may consider having your employees and first line supervisors read Purple Cow as well.  I would rate this book as a worthwhile read and worth the cover price.

     With the recent release of Mel Gibson's Passion of the Christ, there has been a renewed interest in all things biblical. For those that hunger for a deeper understanding of the scriptures known as the Bible, there is Joseph Pashka's Aramaic Gospels.

     Have you ever wanted to read a direct translation of the scripture?  Something that has not been translated three times and converted to King James English with thee's & thou's every fifth word?  If so, then Aramaic Gospels is for you.  On each page the reader is treated to the original text (written in Aramaic of course) followed by the direct English translation (and no, I don't mean the British-English translation either.  What you get is more of the original flavor of the original writings rather than the cleaned up [edited] text of most modern bibles.

     If you fancy yourself a theologist, or just have a desire to learn more about how the word of God was originally written then Aramaic Gospels is a worthwhile read.