Blue Cross Starts Hypnotherapy Referral Network!

Blue Cross of California, one of the states largest health care providers, breaks

new ground this month with the launch of their new "Hypnotherapy Network."

The goal of the program is to introduce Blue Cross customers to the idea of using

hypnotherapy to prevent illness by reducing stress, and to lead more productive

and rewarding lives.

Blue Cross Senior Contract Manager Kathleen Brozee explains this latest move to

stay one step ahead of the competition; "We at Blue Cross want to do more than

just help our customers when they are sick. We also want to help them stay well

by helping them to live well."

Hypnotherapy involves the use of hypnosis to access the "subconscious" part

of our mind, considered by many as the root or source of many of our behaviors,

emotions, attitudes and motivations. A Hypnotherapist is not a psychologist or

medical doctor, but rather a professional who has completed a one year

specialized training to use the power of hypnosis to help people achieve their

personal self-improvement goals. Blue Cross has created a referral network of

Hypnotherapists who have graduated from an accredited college of hypnotherapy

and offer special discounts to Blue Cross customers.

The official introduction of the Blue Cross "Hypnotherapy Network", expected to

reach customers in May, marks a big step towards mainstream acceptance for

hypnotherapists and foretells a huge windfall of interest in this unique

treatment. "Helping people to sleep better, to stop smoking, to be motivated to

exercise and to learn to release the tension of their job, those are just some

of the ways we see Hypnotherapists helping Blue Cross customers develop

healthier lifestyles," says Brozee.

"There is no doubt that this landmark move by Blue Cross will have profound

impact on the acceptance of hypnotherapy into mainstream health care," states

George Kappas, M.A.,M.F.C.C., Director of the Hypnosis Motivation Institute

(HMI) in Tarzana. HMI, a nationally accredited college of hypnotherapy that

transforms, "natural people helpers" into Certified Hypnotherapists. "With Blue

Cross paving a path for customers to experience the potential life-improving

benefits of hypnotherapy, we expect the demand for those services to skyrocket."