Individual labels are for sale in link WI. Groups or lots from all Wisconsin cities, except Milwaukee, have already been sold. The remaining Milwaukee lots, listed below, reference the brewery number and label numbers pictured in the Wisconsin Label Book (Wisconsin Beer Labels, The First 75 Years). This book is presently out of print, however, I am in the process of reprinting it.
Val. Blatz — Sold! Brewery #288 Val. Blatz items in the collection date from the the early 1880’s to the latter part of Prohibition in 1928. These include letters, letterheads, postal covers, brochures, ads, match-covers, etc. plus the strongest group of Blatz labels ever assembled. Of the prepro labels pictured in the label book (#’s 1-30), the collection is missing only 1, 27, 28. Of the Val. Blatz Prohibition Labels pictured (#’s 31-38), missing only 33, 35. Includes copyright papers for purchase of Old Heidelberg trademark in 1928 and early Val. Blatz Old Heidelberg labels. Fills one notebook.
Blatz — Sold! The same Blatz Brewery with name shortened — operating from 1928 to 1959 and the sale to Pabst. These labels include dozens of Prohibition soft drink brands plus the transition of their new Old Heidelberg brand from near beer to real beer after repeal then de-Germanizing the brand name to Blatz Pilsener during WW-II. Small print logistic codes to accommodate numerous state labeling requirements are explained in detail. This section also includes an exceptionally strong collection of labels for their secondary brand families including Blatz Milwaukee or just Milwaukee, Culmbacher, Malt-Vivine, Malt Tonic, Ale, Bohemian, Export, Bock, Draft/Picnic labels and the die-cut and triangle shapes introduced circa 1951-52. This part of the Blatz Collection is in 2 notebooks.
Capitol — Sold! Brewery #290 in business from 1933-1948. Includes 29 of the 40 labels pictured in the book plus a Six Point Special not pictured. Do not have #’s 5, 15, 27-31, 34, 35, 37, 40.
Cream City — Sold! #344 in business from 1853-1937. Includes 39 of the 51 labels pictured in the book plus 4 Prohibition labels and 9 U-Permit labels not pictured. Do not have #’s 1-4, 10, 11, 13, 14, 21, 28, 42, 51. Includes a nifty 1886 Cream City/National Sangerfest postal cover and a 1930 Cream City Products Co. letter which pictures labeled bottles plus a very unusual 12 bottle package.
Franz Falk — Sold! Brewery #300 in business from 1855-1892. Includes all labels pictured in the book for this brewery except #8 plus 3 not pictured. Many are one’ers or the only known survivor. These labels also identify Falk bottlers or agents in Milwaukee, Kansas City, New Orleans and Deadwood, Dakota Territories.
Gettelman — Sold! #341 in business from 1854-1964. Includes all 26 labels pictured except #5 plus an unlisted prepro Gettelman Pride with neck, 3 unlisted u/irtp’s and 20 more from the 1950-1964 period. Also includes a 1943 letter signed by Thomas Gettelman, a 1957 letter to Ernie Oest, an 1883 check with brewery scene, a post pro postcard and a 1950 photo of the brewery.
Independent — $3400; #311 in business from 1901-1964. Includes 60% of the labels pictured plus 5 Prohibition Soda’s, 2 Braumeister’s and 12 1950-1964 labels not pictured in the book. Also included are a group of miscellaneous neck labels from the brewery, a 1950 Brewery Photo, prepro business card, and a1951 letter signed by H. Newman Bills (VP). Missing #’s 1, 2, 8, 10-13, 15-18, 22-23, 25-26, 28, 32, 36.
Miller — $6600; #287 in business from 1855. Includes all of the 52 labels pictured in the book except #2, 8, 16, 18 plus many not pictured. Extra’s include prepro, Prohibition, and postpro letters, billheads, postcards, a choice prepro booklet, celluloid figures, etc. Must see to appreciate. The Miller Collection is in two notebooks.
Milwaukee Brg Assn. — Sold! #318 in business from 1860-1881. This is for the only label known from this brewery. Two are known to have survived.
Milwaukee Bry Co. — Sold! #343 in business from 1892-1920. Eight of the thirteen labels known from this brewery are included; four are one’ers. Missing #’s 3, 8, 9, 11, 12.
Obermann/Jung — Sold! Brewery #329 in business from 1854-1920. Includes 12 of the 22 pictured in the book plus a very early oval Obermann label not pictured plus a wonderful 2 page hand written 1900 letter signed by Philipp Jung, a 1917 Postal Cover, a 1952 brewery photo and a prepro 8x10 inch advertisement for Obermannn Brewing Co. Missing #’s 7, 12-14, 16-17, 19-22.
Philip Best Brg. Co. — Sold! 1873-1889. #286 covering label numbers 2 through 19 in the book. Missing #4, 5. 10. 16. Go-with’s include numerous brewery and product advertising pictures, 2 brochures, A working copy of the Philip Best Brewing Co. Articles of Association with proposed pen & ink revisions, an 1888 2 page pen & ink letter on company letterheads, and a cancelled Philip Best Brewing Co. stock certificate signed by Fred. Pabst.
Pabst Brg Co. (prepro) — $11,500; 1889-1920. #286 covering label numbers 20 through 61. This group includes 80+ prepro Pabst Brewing Co. labels, Of the 41 examples pictured in the book it includes close matches of all except #28, 30, 31, 46, 52, 53, 56, 57, 61. Go-withs include a 1906 court documents contesting the similarity of labels between Cairo Brewing Co. & Pabst Brewing Co. with real label examples, numerous letterheads, letters, invoices, post cards, brochures, color labeled bottle pictures, branch and distributor correspondence, etc.
Pabst Corp. (Prohibition) — $2,200; 1920-1933. #286 covering label numbers 62 through 77. This lot includes 55 labels with all 15 labels pictured in the book except #63, 67, 70. Included are Puritan Malt Extract Co. and Premier Malt Products Co. labels. Go-withs include correspondence with distributors, color ads, etc.
Premier-Pabst Corp. — $2,750; 1933-1938. #286 covering label numbers 78 through 100. This lot includes more than 140 labels covering and expanding on all 22 designs pictured plus a few brands and many variations not pictured.
Pabst Brg Co. (postpro) — $750 ; 1938-1950. #286 covering label numbers 101 through 117. This lot includes more than 80 labels covering and expanding on all designs pictured plus brands and many variations not pictured. Extras include a 1950 photo of the brewery, a brewery scene post card and an assortment of letters.
Schlitz Prepro — Sold! Covers 1874-1920. Brewery #316 labels #1-46. Most of the exact labels pictured in the book, or close cousins, are included. Missing only #23 & 48.The early pieces of the collection mirror the period when Schlitz embraced a shipping strategy to explode into national prominence. Circa 1870’s+ labels — many the only surviving example — show very early in-house bottled product in addition to a plethora of bottlers, agents, distributors and branch locations which literally followed the nations westward expansion. In addition to labels, collection go-withs include letterheads, letters, and a variety of correspondence, all of which advertise and promote Schlitz.
Schlitz during Prohibition — Sold! 1920-1933. Brewery # 316 picturing labels #47 to 78. This lot of 65+ labels includes all 29 pictured labels plus many variations not pictured. These include labels for a large variety of non-beer products, many of which were short term trials in search of a substitute revenue source. As that four letter word, Beer, was forbidden labels and correspondence substituted Brew, Drink, or Name in their “The Beer That Made Milwaukee Famous” slogan. The collection includes many examples.
Schlitz after Prohibition — $1880 1933-1950. Brewery # 316 labels #79-103. This 160 label lot includes all pictured labels plus many more. It covers the return of the familiar brown rhomboid label with a variety of “Repeal Overprints” such as Repeal Special (in black, red or white), RS, or Special. Includes labels touting Vitamin D or Sunshime Vitamin D, Schlitz Bock and the transition from the 24oz bottle to 32oz plus a variety of correspondence, paper collectables and history articles. Includes speciality neck labels to accompany the brown rhomboid labels plus unique neck labels designed for Royal Ruby glassware bottles, numerous 1934 and 1941 Draught 1/2G bottlers labels, and a very complete series of Old Milwaukee and Old Milwaukee Bock labels which cover several design changes.
My label Collection --- Most of you know about my collection. It represented a major portion of the Wisconsin Label Book and included many one'ers --- the only know survivor of very early pre-Prohibition labels.
You can gain more insight into how the early label collections were formed from this article -- Early Label Collectors.