Beth Goldman
MA Industrial Design
 
Interaction Design
Usability

Visual Design

 
  Overview
 
 About This Site
 
 Contact Info & Resume
     
 
Most Recent Work
 
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 Quicken Medical Expense Manager
 
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 Quicken Control Spending
 
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 Peoplesoft Support Agent Console
 
 
 
Web-based Applications
 
 PeopleSoft CRM
 
 Royal Bank Image Search Tool
 
 ZEGO Communication Manager
 
 ZEGO Campaign Manager
 
 Hyperion Performance Scorecard
     
 
Desktop Applications
 
 Hyperion Activity Based Management
 
 Hyperion Performance Scorecard
     
 
Websites & Interactive Media
 
 ZAQ Website
 
 ZEGO Online Ad
 
 ZEGO Overview - Flash
     
 
 
 
ZEGO Campaign Manager
2001

Project Overview
ZEGO Campaign Manager is an online campaign management system that allows marketers to set up and track the performance of their online advertising efforts.

Design Notes
The system was designed for ease of navigation and performance by limiting the use of images and using links to access different areas of the application. The customer segmentation feature below allows marketers to define customer segments using criteria based on consumer information that has been collected over the course of an online marketing campaign.

 
 
Responsibilities
Lead UI Designer
  • High-level Architecture
  • Task Analysis
  • Interaction Design
  • Screen Layout
  • Visual Design