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ETC Interactive was an aviation software development division for the Philadelphia manufacturer, Environmental Tectonics Corporation. In creating a division masthead for office publications, I tried to introduce kinetic energy and a clean, engineered feel to a dated and difficult corporate logo and identity.
ETC Interactive logo applied to corporate identity
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Each software release for ETC Interactive required end user documentation and packaging inserts. Working from a rough technical draft, I rewrote, illustrated, composed, and edited the following documents.
While the documents were originally intended to be printed, the final decision was to include the support literature on the distribution CD in modified Acrobat format.
Adobe Acrobat Reader is required to view these files.
ProTrainer User's Guide [large file]
ProTrainer Pilot's Handbook [large file]
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As we approached release of a major software title at ETC Interactive, promotional materials were created for industry circulation.
In the past these documents tended to be dull and often contained incorrect information. This brochure was my attempted redesign of a particularly bland and erroneous publication. The palette was adopted from the original composition.
ProTrainer Promotional Brochure
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Bionorica is a natural remedy pharmaceutical company that has a strong presence in Europe. Under direction of the newly created U.S. distribution office, I produced this advertisement for placement in an industry catalog.
Trade Catalog Advertisement
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This newspaper advertisement for Erkkila Welding Company's heavy equipment sales was an exercise in the processing of digital photography and organization of content in a tight space. Success in printing was determined by ensuring easy legibility of the text and creating well contrasted photography.
Photographic Newspaper Advertisement
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