If a single voice was immediately associated with Bubblegum music, that voice would belong to Joey Levine. He was responsible for writing and singing most of the classic songs that defined Bubblegum music. Joey started his music career by writing for and recording with The Third Rail and writing Try It for the Standells. It was soon discovered that he sang his own demos better than the groups he was trying to write for! His voice was unique and the Bubblegum audience responded. Jerry Kasenetz and Jeff Katz matched him with The Ohio Express and Joey responded with Yummy, Yummy, Yummy, the quintessential Bubblegum song. Joey recorded a demo of the song for the group with his "dummy" guide vocals and K& K released that version and it became a big hit. Levine was always disappointed that he was never allowed a chance to erase the "dummy" track and provide proper lead vocals, but K&K knew they were on to something. Joey went back to the studio as The Ohio Express lead singer and began to crank out classic songs one after another. Next came Down At LuLu's, followed by Chewy Chewy, Sweeter Than Sugar, Mercy, Pinch Me, Down In Tennessee, Shake and Roll It Up.
It was a moist Motown, a Bubblegum Brill song factory atmosphere and Joey Levine was both Smokey Robinson and Neil Diamond (well, somewhere in between). He was featured in the Kasenetz-Katz Singing Orchestral Circus and scored a #25 hit with Quick Joey Small (Run Joey Run). Two other songs, Up In The Air (a political song about then Governor of California, Ronald Reagan) and I Got It Bad For You, were equal to the task. He was also involved with Bubble Gum Music by The Rock & Roll Dubble Bubble Trading Card Co. of Philadelphia 19141, Crazy Elephant's Gimme Gimme Good Lovin', and The Banana Splits' I Enjoy Being A Boy (In Love With You).
After the classic era of Bubblegum stretched into 1972 and soon lost its' flavor, Levine came back one more time to sing and co-write Reunion's Life Is A Rock (But The Radio Rolled Me). Today he is a successful jingle writer and singer, He has worked on well-known campaigns for clients that include Dr. Pepper, Kentucky Fried Chicken, Coca Cola, Jello, Budweiser, 7-Up, Alka Seltzer (after all that, he'd need it!), NBC, ABC, Bounce and many others. To my knowledge, he has no plans on making a chart comeback -- but if I ever get a chance -- I'll convince him that if Disco can come back so can Bubblegum, and it won't happen without The Godfather of Gum . . . Joey Levine.
Arthur and Kris Resnick were a husband-wife songwriting team that worked with Joey Levine starting with The Third Rail and continuing through the Bubblegum years. Arthur Resnick was an accomplished writer already having penned early rock hits Under The Boardwalk, A Little Bit Of Heaven and Sand In My Shoes. Joining Joey Levine in Bubblegumdom, Artie and Joey co-wrote Yummy, Yummy, Yummy for The Ohio Express, Latin Shake for the The Kasenetz-Katz Singing Orchestral Circus, and Quick Joey Small for the similarly named The Kasenetz-Katz Super Circus. Years later he contributed Too Bad On Your Birthday for Ram Jam.
With Joey Levine, Kris Resnick co-wrote Chewy, Chewy, Down At LuLu's, Down Tennessee, and Shake for The Ohio Express, Up In The Air for The Kasenetz-Katz Super Circus and Run, Run, Run when she and her husband joined Joey Levine for the Cream of Bubblegum: The Third Rail.
Thanks to "Glenn" for this "good time" Joey news: "Joan Jett's 2006 "Sinner" album has a new song co-written by Joey Levine and also co-produced by him! She called him up personally and asked if he'd be interested in writing something for her new album, her first in ten years. He said "Yes". He co-wrote it with Kenny Laguna and Jett, and then he got very involved with the production and mixing of it. The song is called "Bad Time". So if you want to hear Joey Levine's pop sound in the 21st century, here it is! Pete Anders also co-wrote a new song on there, for those familiar with his distinguished history in the pop/gum music spectrum."
I have the CD and "Bad Time" is another classic Joan Jett track and Joey Levine song! Go Gett it today! - Andy
And thanks to Dave's classic BUBBLEGUM WHATEVER series for
unearthing the Gemini song Take Her Back written by Joey and Bo Gentry
and the Tony Orlando & Dawn cover of the song
What Are You Doin’ Sunday by Love Children as sung by Joey! As if
that weren't enough to crush you, he also told us about another Joey written
song by a group called Pat Poor called I Got One. I don't think you're
poor with Joey helping out!
as sung by Joey! As if that weren't enough to crush you, he also told us about another Joey written song by a group called Pat Poor called I Got One. I don't think you're poor with Joey helping out!
NICK BLACK'S BUBBLEGUM
EXCLUSIVE MARCH 2008 INTERVIEW WITH JOEY LEVINE
Download PDF of this yummy interview!!!
Download PDF of Floffle Magazine sample
Download the latest version of Adobe Reader
SPECIAL TO THE CLASSIC BUBBLEGUM MUSIC HOME PAGE:
THE JOEY LIST: THE SONGS OF JOEY LEVINE
by Guy Lawrence
as THE BRIGANDS
In 1966, Epic released a single by The Brigands. The song, (Would I Still Be) Her Big Man, was written by Kris Resnick and Arthur Resnick and can be found on the NUGGETS boxed set. The personnel and the history of the group is unknown but it's a good song -- more garage sounding than Bubblegum -- but worth hearing.
as JOEY EDWARDS
Under the name Joey Edwards, Joey recorded a single with Trapped on the A-Side and How Big Is Big on the B-Side (Columbia 46320).
Under the name Christopher, Joey recorded the songs Every Boy In The Crowd and Wonderful Love.
(Bell 667, 1967).
A-Side: Wonderful Love (Joey Levine)
B-Side: Every Boy In The Crowd (M.Aiese/D.Scotti)
Both sides produced by Bill Jerome
(Every Boy was re-issued as Bell 679 with a different flip.)
as JOEY VINE
Joey also recorded under the name Joey Vine and recorded the songs Down And Out and The Out Of Towner.
(Kris Resnick, Joey Levine & Artie Resnick: The Third Rail)
THE THIRD RAIL:
(Epic LN 24327 (M), SN 26327) 1967
Run Run Run (Artie Resnick, Joey Levine and Kris Resnick)
The Ballad Of General Humpty (Artie Resnick, Joey Levine and Kris Resnick)
Is Mr. Peters Coming (Artie Resnick, Joey Levine and Kris Resnick)
Swinger (Artie Resnick, Joey Levine and Kris Resnick)
Jack Rabbit (Artie Resnick and Joey Levine)
Boppa Do Down Down (Artie Resnick, Joey Levine and Kris Resnick)
From A Parachute (D. Karliski and Ted Cooper)
Invisible Man (Artie Resnick, Joey Levine and Kris Resnick)
No Return (Artie Resnick and Joey Levine)
Dream Street (Artie Resnick, Joey Levine and Kris Resnick)
The 2003 Rev-Ola CD release contains the above plus:
Overdose Of Love (Artie Resnick, Joey Levine and Kris Resnick)
She Ain't No Choir Girl (Artie Resnick, Joey Levine and Kris Resnick)
It's Time To Say Goodbye (K. Cooper and J. Brooks)
The Shape Of Things To Come (Barry Mann and Cynthia Weil)
Boppa Do Down Down (Single Version)
No Return (Single Version)
Invisible Man (Single Version)
Run Run Run (Single Version)
Run, Run, Run/No Return
(Epic 10191) 1967
Boppa Do Down Down/Invisible Man
(Epic 10240) 1967
It's Time To Say Goodbye/Overdose Of Love
(Epic 10285) 1968
She Ain't No Choir Girl / The Shape Of Things To Come
(Epic 10323) 1968
Beggin' Me To Stay* / The Ballad Of General Humpty
(Epic 10457) 1969
JOEY LEVINE (solo, groups and pseudonyms):
as PATTIE FLABBIES COUGHED MACHINE
Billy's Got A Goat/Tin Can Eater
(A-Side played backwards)
(Stateside SS 2136) & (Diamond D-252) 1968
as THE SALT
Lucifer/A Whole Lot Of Rainbows
(Cotillion Records 44012) 1968
A-Side written by Joey Levine/Marc Bellack
B-Side written by Mike Abene/Maurey Haydn
Produced by David Lucas & Joey Levine
as JOEY LEVINE & ARTIE RESNICK
Come On My Baby/Becky Joe
(Earth E-103, EA 1036) 1969
A-Side - as JOEY LEVINE & ARTIE RESNICK
B-Side - as JOEY LEVINE
(Both sides written by J. Levine, Produced by Levine - Resnick)
as ONION (w Artie Resnick)
Hello (George Grant/Joey Levine) Epic Records
Silly Sally Sunday (Joey Levine)
Written but not performed by Joey Levine
(Scepter Records SCE-12252) 1969
A-Side written by J. Levine - B. Bloom
B-Side written by J. Levine - K. Resnick - H. Burkman
A LEVINE-RESNICK PRODUCTION
Have A Good Day (unknown)
Down To Mississippi/Central Park Sue
Oh! Sweet Love/Keep It Up
(Harbour/Buddah Records HB308) 1969
as ROCK CANDY MOUNTAIN
as UP 'N ADAM
Time To Get It Together
Produced by Levine - Resnick
as JET STREAM
All's Quiet On West 23rd/Ready To
Leave/Silky Tonight/Crazy Me
Reunion was a studio group created around songwriters Norman Dolph and Paul DiFranco, which scored one US Top 10 single in 1974 with the novelty song Life Is A Rock (But The Radio Rolled Me). The group had already released a number of singles on RCA Records with no luck when writer/producer DiFranco approached writer/singer Joey Levine to work on the song which ultimately became their only hit. The song had been written two years previously but had remained unfinished. Levine, Dolph and DiFranco took final writing credit and it was recorded in a bubblegum style (Levine had had success writing hit songs in the 60s for studio bubblegum outfits such as the Ohio Express, and was a member of the Third Rail). Life Is A Rock (But The Radio Rolled Me) reached number 8 in the US in late 1974 but further releases under the Reunion name failed to chart. They did not record any albums and the project was soon shelved.
Life Is A Rock (But The Radio Rolled Me)/Are You Ready To Believe
(RCA GB-10491) 1974
A-Side written by Norman Dolph - Paul DiFranco - Joey Levine
B-Side written by Joey Levine - Marc Bellack - Paul DiFranco
Produced by Joey Levine, Marc Bellack and Paul DiFranco
(RCA PB-10150 (RCA 2520) 1975
Produced by Joey Levine, Marc Bellack & Paul DiFranco.
Goodstuff/They Don't Make 'Em Like That Anymore
(RCA PB-10252) 1975
Produced by Joey Levine, Marc Bellack & Paul DiFranco.
as US 1
Bye Bye Baby (J. Levine - M. Bellack) Private Stock (1975)
as ZOOT SOOT
(Buddah Records BDA-380, 1973)
(Written by Joey Levine, Produced by Levine & Soinozza)
DRAGON TALES (Soundtrack)
Rhino Records CD (#76727) 2001
Joey writes songs for popular kid show.
Joey's Music Company and a great interview:
Chewing The Bubblegum With Joey Levine