Creative Brand Communications--Jeff Stephens

We are a very process-oriented team. We approach each project with one main concern: meeting your business goals. With that in mind, we'll visit with you to discuss the project details, and more importantly, to clearly define your goals. First, we'll work with you to create concise, focused answers to the following questions, which comprise our "Creative Brief":

     -What are we trying to accomplish with this piece?
     -Who is the audience for this piece? How do they think?
     -What is the single most important message we want the reader to leave with?
     -What copy points do we need to communicate?

We'll use this Creative Brief as a roadmap for the entire project. Our next step will be to "concept" broad ideas that will communicate your message. Depending on the requirements for the project, these concepts can strictly involve copy, or they may involve any combination of copy and design. The beauty of a truly great concept is that its applications are limitless, and can be used in multiple media.

After identifying the best concept for the project, we'll go to work on the creative execution. The result will be a finely tuned and sharply focused piece of communication.