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Chris Farnum
Information Architect
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I am a Senior Information Architect at Enlighten, an award-winning provider of internet professional services in Ann Arbor, MI. My career as an IA started at Argus Associates. I have nine years experience as an IA helping companies build complex Web sites and intranets by analyzing site organization, navigation, metadata, and searching. I also employ usability research techniques to build effective user experiences.


 
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Podcast: Interview: Cafe Design with Tom Diab for Design Critique: Products for People. I helped the host of the show, Tim, do an interview and discussion on the bricks and mortar retail user experience of the Gourmet Chocolate Cafe in Chelsea Michigan, June 2007.
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Interview: I recently did an interview for TechSmith's online newsletter about my experiences doing remote user research and card sorting via UserVue, May 2007.
* Recent Presentations:
  IA Summit 2007 - March 23rd-26 in Las Vegas I did a solo presentation on Tuning Up Site Search. You can view the presentation online, courtesy of SlideShare
  IUE2007 - February 21st I gave a presentation with Chris Grant (fellow Enlightener and search analytics expert) on Tuning Up Site Search at Internet User Experience 2007 at WCC in Ann Arbor.
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Podcast: Wordcast: Information Architecture with Tom and Tim of Design Critique: Products for People, Nov 2006
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White Paper: Tuning Up Site Search (PDF) - presents strategies for improving the user experience of your site's search engine, Oct 2006
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Recent Projects:
  Hunter Douglas Alustra Collection - a Flash-based microsite that describes the features of the Alustra product line of Hunter Douglas window fashions (launched Spring 2007)
  Smart529.com - a college savings program offered by The Hartford and the West Virginia State Treasurer's Office (relaunched Spring 2007)
  Olympic.com - phase one of the completely revamped site for Olympic Paint and Stains, a PPG brand (relaunched Feb. 2007)
  Colgate University - an important channel for the university to communicate with prospective students, current students, alumni, and faculty (relaunched Jan. 2007)
  Covisint.com - a corporate site that articulates Covisint solutions to potential customers while also serving current customers, partners, media and other audience (relaunched Dec. 2006)
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  crfarnum at yahoo dot com

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