Chris Farnum | Information Architect

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Chris Farnum
Information Architect

I am a Senior Information Architect at Enlighten, an award-winning provider of internet professional services in Ann Arbor, MI. My career as an IA started at Argus Associates. I have nine years experience as an IA helping companies build complex Web sites and intranets by analyzing site organization, navigation, metadata, and searching. I also employ usability research techniques to build effective user experiences.

Podcast: Interview: Cafe Design with Tom Diab for Design Critique: Products for People. I helped the host of the show, Tim, do an interview and discussion on the bricks and mortar retail user experience of the Gourmet Chocolate Cafe in Chelsea Michigan, June 2007.

Interview: I recently did an interview for TechSmith's online newsletter about my experiences doing remote user research and card sorting via UserVue, May 2007.

Recent Presentations:

	•	IA Summit 2007 - March 23rd-26 in Las Vegas I did a solo presentation on Tuning Up Site Search. You can view the presentation online, courtesy of SlideShare
	•	IUE2007 - February 21st I gave a presentation with Chris Grant (fellow Enlightener and search analytics expert) on Tuning Up Site Search at Internet User Experience 2007 at WCC in Ann Arbor.

Podcast: Wordcast: Information Architecture with Tom and Tim of Design Critique: Products for People, Nov 2006

White Paper: Tuning Up Site Search (PDF) - presents strategies for improving the user experience of your site's search engine, Oct 2006

Recent Projects:

	•	Hunter Douglas Alustra Collection - a Flash-based microsite that describes the features of the Alustra product line of Hunter Douglas window fashions (launched Spring 2007)
	•	Smart529.com - a college savings program offered by The Hartford and the West Virginia State Treasurer's Office (relaunched Spring 2007)
	•	Olympic.com - phase one of the completely revamped site for Olympic Paint and Stains, a PPG brand (relaunched Feb. 2007)
	•	Colgate University - an important channel for the university to communicate with prospective students, current students, alumni, and faculty (relaunched Jan. 2007)
	•	Covisint.com - a corporate site that articulates Covisint solutions to potential customers while also serving current customers, partners, media and other audience (relaunched Dec. 2006)

crfarnum at yahoo dot com