Please don't be scared off by the media journal. It can be as simple or complex as you'd like it to be. I realize you may be a very busy person, and I don't want this to feel ike a "job" or "obligation" to you.

Basically, I'm trying to get you to notice how much media you're exposed to, including things you might not normally think about, such as glancing at a magazine while in a checkout line, or casually browsing through a magazine while in a doctor's office. You might also drive by a billboard and have a fleeting thougth. The media journal is just intended to allow you pay more attention than you normally would to what your media exposure is like.

Basically, the media journal will provide both of us with feel for what a "typical" week is like for you (media wise). Even if the week you choose to do the media journal is not a typical one, that's no problem, the first two questions in the interview are:

1. Was this a typical week for you in terms ofmedia usage?
2. What might a typical week look like for you in terms of media usage?

Also, there's no need for you to watch or read media if that's not typical for you just because you're participating in the study. I just want to get a sense of what you're typically exposed to (by choice or circumstance). You may have some days when you aren't exposed to any media. That's completely okay too ~ just leave the page blank. As much as possible, please try to act as you normally would during any other week.

So, here's how the media journal works :).

Over the next week, please use the journal provided on the links below to keep a record of your everyday, routine media usage—the television programs you watch, magazines and newspapers you read, billboards or other visual media you see, etc. You can print these out and write on them. You can just write on your own sheets of paper, scraps or otherwise. Or, you can choose to type your journal - whatever works best for you. You cancarry it around, or just record things at the end of the day or every couple days. Again, I want this to be convenient for you.

I also am interested in as many of your personal thoughts and observations about the media as you feel comfortable sharing. You also may not have any thoughts, and that's completely okay too. For example, often, I watch TV at night, specifically to not think about anything at all :) Also, you can just jot down a few words that will help you to recall your thoughts when we do the interview. You don't have to spend lots of time on the journal. It's just a tool for capturing a "slice" of your media exposure. If you'd like to, you can bring some examples of “paper” media (magazines, newspapers, ads, mail, posters, flyers, etc.) you saw over the week—some that appealed to you and some that didn’t. But, this is NOT required at all.

When I write the dissertation, your responses will remain completely anonymous and confidential. Feel free to be as expressive or straightforward as you’d like. I’m most interested in hearing your own views in your own words.

You do not have to be exact with the time periods. Just a general ballpark is fine :) I'm just trying to get a sense of when you're exposed to media the most - morning, afternoon, evening, etc. Also, the activity part is just to see if you are "actively" or "passively" exposed to media. For example, when I work on my dissertation, I sometimes have NPR or CNN on in the background, so I'm not paying full attention to the messages. It's sortof just noise, though a story or ad might capture my attention.

You can start the media journal on any day of the week. Just try to get a full week in. So, for example, you could start on Monday and end on Sunday. Or, you could start on Wednesday and end on Thursday. Again, whatever's most convenient for you.

If you have any questions or need clarifications, please contact me via e-mail or phone, 912-531-3324.

Thank you for agreeing to participate!!!

Debi

 

Monday
8-9 a.m.
TV, Good Morning America My living Room Eating breakfast. getting ready for class Just getting my morning news and having some noise in the background while I get ready for class
Monday
9:45 a.m.
Billboard for Coors Light Route 80 Driving in my car Like anyone really looks like that when they drink beer!
Monday
5-5:30 p.m.
Cosmo Magazine My living room Driving in my car
Lounging on my couch, chatting with my roommates
Some of these new hairstyles are really cool. I need to get some new summer outfits. Love the bright spring colors. I’m glad it’s finally warmer out.
Monday
8-10 p.m.
TV Friends, Seinfield, CNN My living room Sitting on floor with roommates. Have my homework nearby, but not really doing it. Wish I had Rachel’s body. Ross is such a cutie. Why aren’t Elaine and Seinfeld dating? News is depressing.

Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday