The business and marketing functions below are areas in which I can help you to
improve your company's competitive position and better serve the needs of your customers.
Markets vary in sizes, profit potentials and customer characteristics. If customer groups are cleverly identified, targeted, positioned and aggressively developed, higher sales and profits can be achieved.
Segmentation methods include the following:
Factor Analysis - Data Reduction
Cluster analysis - Measures of Association
Choice Based Segmentation - Individual's likelihood of purchase.
Cross-Classification
Industry Segmentation
This is the process of dividing the industry into subunits for the purpose of creating
competitive strategies. This is a broader scope than marketing segmentation. In market segmentation
we identify differences in buyers needs, preferences, purchasing behavior and life styles.
This segmentation concentrates on marketing activities in the value chain. Industry segmentation
examines the entire value chain by analyzing market segmentation and the cost behaviors including
production and marketing costs. It also looks at structural differences such as attractiveness and
conflicts in serving different segments at the same time.
