Is a 'For Profit' which protects workers rights, AND an ideological organization which is set up on the Capitalist model. Nothing fluffy about it (unless you find any motive other than pure profit 'fluffy'.
An economical development project with it's main objective of providing job opportunity for urban and village women having low income who bound to stay within the boundary of their houses.
90% of the labor employed is women. These garments for them are not a fashion accessory; it is a means of self dependence. South Asia has a record of social discrimination towards women; this industry gives the women a chance to self reliance.