Copyright © 1997 by Eliot Lim. This article may be distributed freely, provided it is distributed in its entirety.


Why do SUVs suck?

First completed: October 12 1997
Last revision: November 9 1997


Introduction

There is now a growing chorus of rebellious voices against the SUV, mostly based on the SUV's hostility towards green issues and other road users. Many however, are unaware of how technically inferior SUV's are, strictly from an engineering point of view. This would be far less outrageous if not for their high asking prices and huge profit margins. My motivation for writing this article is to reveal the truth of what people are actually getting for the large sums of money they are paying for a SUV. I would like to see good products succeed in the marketplace and bad ones fail, not the other way around.

The question posed by the title of this article is answered in detail in a question and answer format... specifically:


Q1: Why do SUVs ride so rough?

A: Ancient suspension technology


Q2: Why do SUVs have such poor fuel economy?

A: Mediocre engineering standards


Q3: Why aren't they making better SUVs?

A: Consumer ignorance and a uncritical media

The average suburban couple with three kids and a dog are unlikely to consult technical journals in evaluating their transportation needs. Apathy towards demanding higher standards of engineering is perpetuated by the automotive media who generally are reluctant to seriously criticise any popular product. Consumers in turn are too feeble minded to realize that there are no technical reasons why SUVs need to be so bad and simply excuse them for "being trucks". It is also my opinion that while Consumer Reports' writing is untainted by advertising money, they do not come across as very competent in evaluating vehicles, even from a consumer's point of view.

SUV defenders will even claim that all this ancient technology is somehow necessary because "they are tougher". This is complete nonsense. A close examination of the Hummer shows that this toughest of all off roaders has a thoroughly modern specification of independent suspension located by upper and lower A arms, ("double wishbones" in colorful marketing terms), coil springs and full time four wheel drive. When the maker of an off road vehicle needs to sell to the US military instead of the ignorant masses, one can see how much more modern and advanced designs can be. If these outdated components are indeed tougher they are not in evidence on the toughest truck on the market, chosen by the military for the toughest possible missions.

Further proof can be found in highly modified pickup trucks that participate in high speed off roading competition. These trucks have components that are not typically found in regular trucks, such as long travel coil springs and independent suspension all round. Notice too that coil springs and independent suspension can be found in the most modest of passenger cars, thus demolishing another fallacious argument that these components cost too much.

The profit margins on SUVs are large because R&D spending is minimal while markups are huge. Very few people realize that Ford spent over US$7 billion in designing the Contour/Mondeo, more money than even what Boeing spent conceiving the 777! Yet this car is sold for less than trucks and SUVs, vehicles that cost between one tenth and one hundredth as much to design. For makers of SUVs this is a heavenly situation, while the real losers are the trend happy consumers who buy them.

This bubble is about to burst, however, because foreign makers can smell the scent of huge profits and are about to offer technologically superior products to break into the market. This is not terribly difficult to do if one considers the fact that they can simply use a lot of the innovations in construction and suspension pioneered in passenger cars. The Mercedes M class SUV is technically respectable regardless of what its social statements may be or how it is going to be marketed. It is heartening to know that a upscale brand of car maker is not stooping down to the levels of irresponsible greed. This vehicle has an important role to play, namely to hopefully put an end to the madness of woefully inferior products and their unbridled commercial success.

The latest SUV, the Dodge Durango needs to be mentioned for being particularly cynical in exploiting the current SUV madness with a vehicle of minimal substance and maximum mark up and profit. Competing SUVs from other makers have shown progress (though only the Mercedes and Hummer can truly be considered modern) with one or more of the following modern components: Usage of coil springs or torsion bars all round, independent front and/or rear suspension, full time four wheel drive and monocoque construction. The Durango offers full time 4WD as an option but in every other regard it fails to advance SUV technology one iota, which is to say it remains firmly embedded in 1950s technology. Fans of the Durango are undoubtedly seduced by its macho styling and Chrysler knows this only too well. Slap on a high enough price tag ($30,000) to show you are a serious player and just reel in the dollars from customers fighting to pay it. It makes one wonder how many Durango customers buy highly priced 286 or 386 PCs dressed in stylish and colorful looking glass cases.


Q4: Aren't SUVs safer?

A: It depends

This ladder frame design is lethal when it comes to accidents. While SUV owners can take comfort that the rigid frame would quite possibly pierce through weaker vehicles with little deformation, they are probably less aware of the fact that collision with something much larger than them would lead to little shock absorption by the frame, thus transmitting the bulk of the impact forces onto their bodies. High g forces of internal organs colliding with the skeleton is a major cause of car accident deaths. If a SUV crashes into a smaller, softer object it comes out ahead. However if it crashes into something infinitely stiff such as a concrete wall it loses out compared to a modern car. This explains the apparent contradiction between real world experience and government crash testing reports.

Another area of safety involves the ability of a vehicle to avoid accidents. This is where superior braking and handling come in to play. While there has been no mention of SUVs' braking ability thus far in this article, it should come as no surprise that given their high weight and modest technical specifications in general that braking performance leaves something to be desired for most SUVs. The result is that while SUVs is probably safer in an impact with a car, they are also more likely to get into an accident in the first place. A very recent development in this issue involves insurance companies attempts at raising rates for SUV owners because of their disproportionate destructiveness in accidents.


Comments?

Credits: This article was inspired by Jay Karolyi's very funny web page on poseur SUVs.

This has historically been a volatile topic, possibly because the purchase of a SUV is usually indefensible on logical grounds!

Notice is given that I intend to publish on my web page all hate mail that I receive in response to this article.

Follow this link to sample the hate mail that I've gotten.

To be fair I am now publishing well argued retorts.