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Information Engineering Company
(IEC) specializes in technical and business editing; Web content development;
and website maintenance and makeovers.
Mary Headley, a technical editor and information developer in Niwot
(Boulder County), Colorado, has been offering freelance
editorial services through her company, IEC, since 1990. Mary
uses her educational background in journalism, information science,
business, and computers — in addition to skills honed through
years of writing projects — to create the kind of quality
publications you want and deserve. And if she can't do it herself,
she consults with other communication specialists to get the
job done.
Why
should you hire IEC? Because . . .
| 1. |
We can provide vital focus to your message and translate
technical jargon into clear, concise, findable information. |
| 2. |
We can perform quality assurance checks to help ensure
your website content and printed documents are engaging, error-free,
and easily skimmed by your readers or found on the Internet by your
target market (search engine optimization). |
| 3. |
We can create an effective information design that
matches your readers' needs with your budget and schedule. |
Send email to mheadley @ inform-engine.com to
to learn how you can make your next communication project more successful!
What Does IEC Do?
IEC researches,
designs, writes, edits, indexes, proofreads, updates,and manages
business, technical, and scholarly communications. With a knowledge of French, Spanish, and German, IEC is experienced with ESL editing, helping non-native authors perfect their writing in the English language. IEC works with both
printed and Web-based communications, including:
websites ~ business communications ~ technical reports ~ market research studies ~ white papers ~ brochures ~ case studies ~ press releases ~ RFPs and RFIs ~ proposals ~ company profiles ~ data sheets ~ sales tools ~ application notes ~ posters ~ customer slideshow presentations ~ newsletters ~ newspaper articles ~ indexes ~ product evaluations ~ project plans ~ functional and design specifications ~ policies and procedures ~ test plans ~ tutorials ~ software user manuals ~ installation guides ~ online help ~ abstracts ~ glossaries ~ style guides ~ reference books ~ pharmaceutical reviews ~ ESL documents of all types
Why
Use IEC?
The short answer
is quality control. Over time, quality communications reduce maintenance
and error-correction costs, plus improve customer satisfaction and loyalty,
leading to increased sales.
Q: Why hire a Web
content developer for your site?
A: To make effective use of limited internal resources,
because . . .
- Content is king, but it has to be
kept current.
- The Web is not a book.
- You cannot afford a full-time content
editor or proofreader.
Q: Why hire an information designer
anyway?
A: To increase revenue, because
. . .
- An easy-to-find website generates
more traffic.
- An easy-to-use website generates
more sales.
- First impressions count.
- You are losing sales due to substandard
documentation.
Q: Why hire an editor when you already have a writer or documentation?
A: To save money, because . . .
- Errors fixed early on cost less.
- Technical support calls costs are
escalating.
- Maintenance of your user documentation
is a costly nightmare.
IEC's Qualifications
Mary Headley has
over 25 years of experience in designing, writing, editing, indexing,
and managing business and technical communications. She formed Information
Engineering Company in 1990 to offer these editorial services on a
freelance basis, and contracts with other
communications experts, as needed, to meet client needs.
Awards
Mary has won 5 excellence
in writing awards from the Society for Technical Communication (STC),
including Best of Show, Rocky Mountain Chapter, 1992.
Professional
Affiliations
- Active senior
member of STC's Rocky Mountain Chapter. A past Vice President, Mary
has also served as chair of the Consulting and Independent Contracting
Special Interest Group and as judge in online and print competitions
for several years.
- A founding member
of Boulder Writers Alliance and webmaster since 2001.
- Member of Rocky
Mountain Publishing Professionals Guild, Boulder
Media Women, Rocky Mountain Internet
Users Group, and Electric Editors).
Editorial Style Guide Knowledge
Mary primarily uses the AP Stylebook, Microsoft
Manual of Style for Technical Publications,
American Medical Association Manual of Style, and Chicago
Manual of Style. She can quickly
learn other style guides, as well as help you create an in-house style
guide.
Software
Knowledge
- Dreamweaver MX
- HTML, CSS
- Acrobat
- several popular browsers
- several ftp programs |
- MS Office (Word, PowerPoint, Excel)
- StarOffice
- Visio
- Photoshop Elements
- HP Scan |
- Mac OS
- MS Windows
- UNIX |
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Clients and Employers
Clients and employers
have included ABC-CLIO, Arthur D. Little, AT&T, CSG Systems, Digital
Equipment Corporation, Enterprise Management Associates, General Electric,
Hewlett-Packard, National Lightning Safety Institute, NCAR, NCR, Novell, Sopris West Educational Services,
StorageTek, Sun Microsystems, U S WEST,
Western Resource Advocates, and many smaller companies and nonprofit organizations.
Past Projects By IEC
Below are a few recent
projects from a more detailed list.
Editing and
Proofreading
- Copyedited pharmaceutical reviews for medical market research firm.
- Edited and rewrote marketing
collateral, application notes, case studies, and white papers
for StorageTek, Sun, and other high-tech companies.
- Edited market
research reports, white papers, product evaluations, and
company profiles about the IT software and services market for
Enterprise Management Associates and Focus Consulting.
- Edited sales guide and press releases for StrionAir.
- Edited newsletters and marketing articles for Kelly Robbins LLC.
- Edited and proofread technical reports, newsletters, and annual
report for Western Resource Associates.
- Edited civil
engineering
proposals for MWH, Inc. and RFPs and
RFIs for
U S WEST.
- Edited evaluations
of database management hardware, software, and solutions for
corporate data management (project plans, functional and design
specs, test plans, test results, technology evaluations, and
white papers) for U S WEST.
- Edited design
specs, procedures, and white papers on telephony networking products
for CSG Systems.
- Edited an administrator's
guide and design specs on networking and broadcast software for
Probita, Inc.
- Edited procedures,
standards, and best practices for corporate data design,
development, modeling, and management for U S WEST's Information
Technologies department.
Information
Design
- Redesigned
two large websites, one for
National
Lightning Safety Institute and one for Unitarian Universalist Church
of Boulder.
- Designed an intranet
website on data technology management software evaluation for
U S WEST.
- Designed Web
sites for an interior designer, two school libraries, and
two nonprofit organizations.
- Created overall information architecture and wrote web copy for a redesigned nonprofit website.
- Designed online
templates and style sheets for websites.
- Created for-print
style guides and templates for various computer companies and
management consulting organizations.
- Designed marketing
brochures and newsletters for various companies.
Web Site Content Development and Maintenance
- Managed the maintenance and content of a intranet website on
data technology management software evaluation at U S WEST
for four years.
- Webmaster for the Boulder Writers Alliance website since
January 2001, coordinating the work of several volunteers, plus managing
the overall site design, navigation, content, and search engine optimization.
- Currently maintaining websites for several organizations.
- Performed a website review on scanner products for Hewlett-Packard.
Tell Me More
Since much of IEC's work is company-confidential, online
samples are limited. More samples can be viewed during a personal
interview. Read what clients
say about IEC's work, and details of doing
business with IEC.
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