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Transport
& Packaging GREENHOUSE
GAS EMISSIONS Transport
is critical to the way Ikea works. They sell tens of thousands of different products
in their 201
retail locations (5) per year. Their
merchandise is manufactured by 2,300 suppliers scattered over 64 different countries
(4) and this merchandise is made from multiple
parts that also come from several other sub-suppliers from around the world. The
route from supplier to store is a long one so Ikea has a significant potential
to impact the environment with its transportation activities. They rely 60% on
road transport, 20% on rail, 20% on ocean, and less than 1% on air. The transportation
industry is almost 100% dependent on fossil fuels, which contributes to local
and regional pollutants such as nitrogen dioxide, sulfur dioxide, volatile organic
compounds, and particulates (34). Approximately
80% of the total amount of carbon dioxide emissions generated by Ikea activities
comes from the transportation of goods (34).
Worldwide, 30% of the total amount of carbon dioxide emitted comes from transportation.
Ikea's long term goal is to reduce carbon dioxide emissions by the end of FY 2008
to 9% per transported cubic meter per kilometer. (11) 
TRUCK
TRANSPORT
Ikea uses 170 freight forwarding companies across the globe and require them to
meet certain environmental targets. When Ikea negotiates new transport services,
the supplier must have an environmental policy and an action plan that ensures
that Ikea can account for the company's environmental performance. All of Ikea's
road freight companies in Europe produce an annual summary of the impact they
have on the environment by responding to an Ikea questionnaire known as the Environmental
Performance Sheet. (11) Ikea
participates in a program called Clean Cargo and Green Freight, which was developed
by members of the Business for Responsibility's
(BSR) Green
Freight Group, a worldwide committee consisting of multinational corporations
who have voluntarily developed environmental guidelines for land and ocean transport.
The goal of the program is to promote sustainable product transportation by land.
The group is developing voluntary environmental specifications and guidelines
to elevate the performance of their fleets or carriers and inspire broader movement
toward a sustainable transportation future (35). Ikea
participates in US EPA's SmartWay Transport Program, a voluntary partnership between
various freight industry groups and EPA that establishes incentives for fuel efficiency
improvements and greenhouse gas emissions reductions (33).
EPA provides SmartWay Partners with benefits and services that include fleet management
tools, technical support, information, and public recognition. Ikea's fleets have
to provide an inventory of emissions output using a web-based calculator. They
must also use the best quality fuels and train drivers on the SmartWay program.
Ikea also designates docks at their facilities for SmartWay carriers as an incentive
to meeting the requirements. (32)  
IKEA
OCEAN TRANSPORT As
global trade increases, greenhouse gas emissions from ocean vessels are also expected
to rise. Ikea uses the Clean
Cargo--Green Freight Environmental Performance Survey for shippers to gauge
their carriers' environmental management performance and address the environmental
impacts of their ocean transportation. The survey was developed by members of
the Business for Responsibility's (BSR)
Clean
Cargo Group, a worldwide committee consisting of multinational corporations
who have voluntarily developed environmental guidelines for ocean transport. The
goal of the survey is "to provide shippers and carriers with a common reporting
tool to begin examining the overall environmental impacts associated with ocean
transportation", explains Michelle Lapinski, BSR's Senior Manager. "The
hope is that this survey will lead to better communication between carriers and
their customers about fuel efficiency and related environmental improvements that
can be sought over time. It's a powerful tool in helping to identify collaborative
approaches to environmental management." (35) RAIL
TRANSPORT Wherever
possible, Ikea tries to utilize rail transport and combined roar-rail transport.
Ikea was the first company to take advantage of rail system deregulation in the
European Union (4). A rail link was approved
between Germany and Sweden and in 2001, Ikea established IKEA
Rail AB. From suppliers and central warehouses in Germany, Belgium, the Netherlands
and Sweden, IKEA Rail provided door-to-door transport of IKEA materials and furnishings,
with Ikea trains transporting the goods for most of the way. Ikea estimates that
one full train of merchandise eliminated more than 50 truck trips per day (4).
By reducing reliance on trucks, carbon dioxide emissions were lowered by 70%,
particle emissions halved, while hydrocarbon emissions were slashed by around
80% (29). Ikea checked whether or not engine
drivers were trained in fuel-efficient driving techniques (11).
However, in October 2003, the Ikea Group decided to end its own rail operations
sice it had not been utilized to its fullest extent. CUSTOMER-INDUCED
AIR POLLUTION & ENERGY CONSUMPTION
IKEA has been criticized by one group of advocates, the Mystic View Task Force
(MVTF), for being the "most irresponsible retailer on earth in its climate
impact". MVTF's goal is to assure the greatest benefit to the people of Somerville,
Massachusetts, where development is being planned at the Mystic View Assembly
Square. Ikea
is one of the stores that plans to put a store here. Many of the complaints and
criticisms MVTF has for the Somerville, MA store could hold true to other Ikea
stores. This section highlights some points of interest. (30)
MVTF
claims that Ikea is blind when it comes to how big of an impact Ikea stores have
on energy consumption and air pollution resulting from customers driving long
distances. They state that Ikea has not been forthcoming about serious environmental
impacts or their efforts to correct them. According to them, Ikea causes more
customer driving per sale than any other retailer, causing traffic jams and consuming
four times the energy of local furniture retailers. They requested that the Somerville
Ikea store to offer free local delivery or to charge reasonable rates for delivery.
They feel that by doing this, Ikea would prevent congestion and environmental
damage "inflict upon every community they land in". (30)
MVTF estimated that the Assembly Square Ikea would generate greater than 50 million
customer miles per year, which would cause the consumption of over 2.5 million
gallons of gasoline and emission of over 50 million pounds of carbon dioxide per
year. MVTF concludes that these environmental costs will significantly outweigh
the benefits gained by Ikea using green building design techniques at the Somerville
store. (30)
Several
Ikea stores are carrying out trials to encourage employees to use public transportation
and to carpool to and from work. Some Ikea stores have their own shuttle buses
linking them with the city center or to a regional transportation hub. Ikea tries
to locate its stores in areas served by efficient public transportation. Efficient
transportation, as defined by Ikea includes public transportation (preferably
rail) linking the store to the city center, embark/disembark points within 150
meters of the store exit, timetables must be clearly displayed at the exit to
the store, and at least one trip in each direction every hour during store opening
hours. (11) PACKAGING
& DESIGN
The
overdesign of packaging is the largest US use of paper products and two-fifths
of the volume of US landfills (9). Ikea stores
generated 143,000 tons of waste during FY 2003 so reducing the amount of waste
they generate is one of their top priorities. They try to ensure that as much
waste as possible is recycled or used for energy production. Customers can also
bring back packaging to Ikea so that it can be reused or recycled. In
1955, by accident, an Ikea employee removed a tables legs so it would fit
into a car and to avoid any damage during transport. It was that moment that Ikea's
design for flat packaging was born. Packaging furniture unassembled led to further
reductions in price for customers (29). Most
Ikea packaging consists of corrugated cardboard with a high content of recycled
material (31). In addition clever design of products
also help Ikea squeeze more products into every load-carrying unit. This reduces
both emissions and transport costs. For example, designer Monika Mulder's prize-winning
watering can made more efficient use of transport capacity. The watering can,
called Vallo, does not have the long handle, spout, and hollow body of traditional
watering cans, which make transport difficult and inefficient. Vallo is made of
plastic and is stackable, so Ikea can fit a lot more into every shipment. This
tactic reduces harmful emissions and significantly reduces freight costs as well.
(17)
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