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Whether designing a web site or a printed publication, my philosophy is the same:

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Do it right the first time
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Get to the point
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Make it easy
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Less is more
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Know your audience and don't waste their time
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Show it first—then explain
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Viable services and products stand on their own
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Just because everyone
does it
doesn't mean it's the best choice
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A solid design with compelling content is far more effective than the latest flashy gimmick
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Adopt new technology wisely
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My clients choose to work with me because:

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I provide expert personal guidance.
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they are experts in their chosen field and realize that they do not have the time, interest or patience to become an expert in web development, graphic design and desktop publishing—many have tried or gone the route of recruiting family members or friends.
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they want a customized product—not a ready-made software template.
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Once we complete a project, my clients:

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unexpectedly realize that they have a better, more informed, understanding of who they are and what they do as a business.
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understand the value of working with an expert to discover the best way to present themselves and their business.
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discover how easy it is to change selected portions of their user updatable web site.
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product promotion
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visually appealing
text-based
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dynamic
user-updated
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portfolio & brochureware
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specific audience
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A
solid foundation*
in:
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Content & design
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Initial content development & input
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Prototyping
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Photography & photo editing
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Programming & testing
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Client support
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