FOR IMMEDIATE RELEASE Contact: Andrew C. Hopper

(877) 369-1600

NipGuards LLC and Joe LeMay Sign Formal Endorsement Agreement

ANN ARBOR, MICHIGAN, May 1, 2000 - NipGuards, LLC today announced a formal endorsement agreement with top U.S. marathon runner Joe LeMay.

Joe LeMay is one of only two male U.S. runners who have bettered the Olympic “A” qualifying time standard of 2:14:00 since January 1, 1999. LeMay recorded his “A” qualifying time of 2:13:55 by winning the California International Marathon on December 5, 1999. LeMay wore NipGuards to prevent painful and distracting nipple abrasion throughout his qualifying race. LeMay competes for a spot on the U.S. Olympic Marathon Team on May 7, 2000 in Pittsburgh. More information about Joe LeMay may be found on-line at www.joelemay.com.

NipGuards, LLC manufactures and sells a patented product that prevents nipple chafing and abrasion. This problem, caused by the shirt rubbing against the tip of the male nipple, typically occurs among male athletes who must endure extended workouts. More information about the product and the company may be found on-line at www.nipguards.com or by contacting the company.

Joe LeMay experiencing nipple chafing at the 1999 Boston Marathon. He was the first U.S. finisher with a time of 2:16:11.

# # #