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SKILLS, QUALIFICATIONS, AND
EXPERIENCE
Strategic verbal
and written communications: writing, technical writing, editing, public
speaking, listening, interviewing, training, making presentations, reinforcing
messages
Management:
developing and implementing programs, creative problem solving, innovating,
strategic planning and organizing, leading, hiring, supervising, conducting
meetings, budgeting
Interpersonal
skills: making people laugh, bringing people together, building consensus,
building professional relationships, collaborating as a team member
Analytical
skills: researching and reporting, translating complex and technical
material into lay language
Media production:
desktop-publishing, Web publishing, photography, audio, and video
Marketing:
marketing communications, promoting programs and events, providing customer
service
Software:
Word, Excel, PageMaker, Photoshop, FrontPage, et al
WORK HISTORY
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1995-present
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Writer/Editor/Marketing
Communications Consultant; self-employed
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Write, edit, and produce marketing materials for freelance
clients. Add value to clients’ communications through adept use of diction,
syntax, context, and visual images. |
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Manage projects and publications. |
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Consult. |
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Write Internet content, articles, marketing collateral, advertising copy,
brochures, features, press releases, business plans, proposals, reports, and speeches. |
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Served as Senior Content Editor for goodguys.com; Portland, OR 3/00-7/00.
Wrote buyers’ guides, product profiles, technical articles, editorials,
feature articles, glossary entries, and other Web content. Researched and
analyzed competitors’ Web strategies and content. Provided product training
for creative staff. |
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Created successful corporate image campaign for independent food
wholesaler. |
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Wrote hundreds of instructional articles about computers, consumer
electronics, and do-it-yourself projects for eHow.com and homeimprove.com. |
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Wrote, edited, designed, and desktop-published newsletters for a property
management company. |
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Researched and wrote articles about new technologies for the Oregon AeA
magazine. |
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Edited communications from the president and board of directors to
members, and press releases for the Hazelnut Growers of Oregon. |
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1991-
1994
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Director
of Communications and Marketing Services; School Bus Services, Gresham, OR
Copywriter
(communications manager), Boyd Coffee Company; Portland, OR
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Managed and provided internal and external corporate communications. |
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Wrote, designed, and published brochures, flyers, trade show materials,
employment ads, and other marketing materials. Wrote press releases, scripts,
and advertising copy. |
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Wrote, edited, and desktop-published customer and employee periodicals,
including weekly four- to eight-page newsletter. Coordinated with managers,
conducted interviews and research. Created graphics and took pictures. Managed
printing and distribution. |
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Counseled and supported executives and employees with oral and written
communications projects. |
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Supervised vendors and agencies. |
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Produced nine-part newsletter series covering espresso sales to high
schools that led to additional sales and helped to strengthen Boyd’s
partnerships with profiled accounts. |
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Produced four-part newsletter series with field photographs detailing
customers’ marketing strategies to promote Boyd’s coffee. |
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Edited, rewrote, and designed $500,000 proposal to automate Boyd’s
shipping and receiving warehouse. Management immediately approved proposal.
Initiated crisis communications to inform and calm salespeople and maintain
business during shipping delay caused by system implementation. Wrote cover
article about new system and shot color photographs for national trade journal. |
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Created annual April Fools’ newsletters that successfully increased
interest, readership, loyalty, and employee morale. |
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Provided a division sales manager with information that helped him close
a sale to Boyd’s biggest new account in 1994. |
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Met every deadline. |
EDUCATION
B.A., The Evergreen
State College, Olympia, WA. Major area of study: communications arts
PROFESSIONAL
Vice-President of
the Oregon/Columbia chapter of the International Association of Business
Communicators (IABC), 1997-2000. Member of American
Communication Association.
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