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Jim Plantico is a highly skilled, goal-oriented marketing professional with experience in building and securing business growth through aggressive account acquisition that expands brand identity, improves position in the marketplace, increases profit and maximizes product potential. Jim Plantico is consistently innovative and resourceful with capacity to devise, develop and implement initiatives to meet changing business demands.
 
 

 

 

 

 

 

 

 

 

 

 

 


Illustrated expertise in the following:
Corporate Communications - Event Planning/Production - Account Management - Demographic Profiling/Analysis - Budget Oversight - Product Development - Direct Mail - Television & Print Advertising - Graphic Design/Copy Writing

Teambuilding and Leadership: Articulate, personable and charismatic with an affinity for persuasive leadership. Leads by an example of hard work and follow through. Dynamic collaborator with the ability to stimulate the focus of others.

Strategic Planning and Problem Solving: Adaptable and responsive; able to prioritize, and coordinate multiple projects concurrently to meet targets. Skilled in conflict resolution.

Decision-Making and Initiative: Enthusiastic and conscientious self-starter with capacity to exercise independent judgment to execute tactful business endeavors. Strong business acumen with a propensity for quick learning.

Communication: Respectful and attentive in interactions across all business hierarchies; able to present concepts with focus and clarity.

PLANAR SYSTEMS, INC.
Planar, Runco and Vidikron Home Theater Business Unit
Marketing Communications Manager
Beaverton, Oregon
2008 - present

Managed all worldwide consumer marketing communications for one of nation’s largest specialty display manufacturers.

Wrote clearly defined and targeted collateral pieces, newsletters, and online communications to launch dozens of new products.

Planned, budgeted, executed and measured all corporate communications, events and tradeshows.

Streamlined training manuals, operations and events saving Planar Systems $60k in 2008.

Sought corporate partnerships to provide nearly $300k in events funding and provided point-of-contact for partners in producing events and marketing materials.

PinkG and 1-800-RECONEX, INC.

Marketing Consultant

Budapest, Hungary and Portland, Oregon

2006 to 2008

Modified and edited existing English language media for PinkG, a Hungarian based marketing company. Designed flyers and brochures for 1-800-RECONEX, Inc.

1-800-RECONEX, INC.
Director of Marketing
Hubbard, Oregon
2000 to 2006

Hired, directed, guided and motivated all marketing personnel for the oldest prepaid competitive local exchange carrier in the United States. Designed, produced and evaluated all company advertising, promotions and customer related materials.

Managed a multi-million dollar advertising budget to create targeted direct mail, telemarketing and television advertising campaigns, increasing the customer base over 150%, all while reducing the cost per acquisition 25%.

Furthered growth by acquiring several competitors and a geographic expansion that rivaled the footprint of AT&T.

Launched U.S.Tel brand of bundled local and long distance telephone service for residential and small business customers.

WEST COAST EVENT PRODUCTIONS, Inc.
Marketing Manager
Portland, Oregon
1997-1999

Partnered directly with the President and Chief Financial Officer in all decisions regarding company advertising and marketing.

Helped facilitate evolution of business from event rentals into a comprehensive event planning and production company.

Restructured selling techniques by developing and producing company catalogues, collateral materials and direct marketing mailers for outside sales.

Created a series of client directed PowerPoint presentations highlighting company product assets, service divisions and design capabilities.

HOLLYWOOD PROPS
General Manager
Las Vegas, Nevada
1997
Transitioned Hollywood Props, an event production and design company, from start-up through accelerated growth, increasing sales ninety percent to $95,000 per month.

Supervised a staff of seven design, warehouse and office personnel in a team-oriented and results-oriented manner.

Orchestrated design and production projects for clients including: Las Vegas hotels and convention centers, AVN Awards, Billboard Music Awards, CES, Comdex, Magic International, Playboy Enterprises and World Shoe Associates.

 
UNIVERSITY OF OREGON
Eugene, Oregon
School of Journalism and Communications, Advertising Emphasis
Bachelor of Science: Journalism: Advertising and Media
1997
GONZAGA UNIVERSITY
Spokane, Washington

 

 
Runco Academy, Master Sales and Technical Certification
2008
"Fastest Growing Private 100" company, Portland Business Journal
2001, 2004, 2005
Employee of the Year, West Coast Event Productions
1998
Honorable Mention, "Pizza Hut" Ad Team Regional Finals, Anchorage, AK
1997
Dan Wieden Advertising Workshop, University of Oregon
1996