Shredded
Wheat History & Chronology
The product known today
as Shredded Wheat was the invention of Henry Perky of
The biscuits proved
more popular than the machines, however, so Perky moved back East and opened his
first bakery in Boston [The Boston
Shredded Cereal Food Company] and then in Worcester, Massachusetts in 1895,
retaining the name of The Cereal Machine Company, and adding the name of
The Shredded Wheat Company.
By 1901, drawn by the
idea of an inexpensive form of power for baking, and the natural draw of a
popular tourist attraction, he moved his company to
In 1908, the company
again took the name of The Shredded Wheat Company, and another factory
was built in
In December 1928, the
company was sold to The National Biscuit Company. For a few years, the
product seemed to carry only "The Home of Shredded Wheat" on its
products, however, the National Biscuit Company name began to appear by about
1933, and it became known as National Biscuit Shredded Wheat. This
changed to Nabisco Shredded Wheat around 1941. Production of Shredded Wheat
was begun in
In 1993, Nabisco
decided to sell the Shredded Wheat brand - attempting first a sale to General
Mills, and when that was disallowed, selling it instead to Kraft-General Foods, retaining the Triscuit
name and product and thus splitting for the first time the two products
originally produced by Henry Perky. Shredded Wheat is now "brought to you
by Post," a part of Kraft
Foods, which in turn is part of a larger corporation Altria. Until as late as 2000, it still carried the Nabisco
logo on the corner of the box. It now carries only the Post name, with
marked changes in the box. With this
sale in 1993, Kraft acquired the
The plant in Oakland,
California closed in 1991, and the English plant was sold in 1989 to RHM [Rank Hovis
Macdougal], and then to Nestlé in 1990, and is now owned by a
General Mills-Nestlé consortium called Cereal
Partners-UK, where it continues to make Shredded Wheat and Shreddies.
While it sold its dry
cereal business in 1993, Nabisco retained the plant in
But despite divestments
and divisions, production of the original Shredded Wheat product continues in
other plants, and for those collectors of memorabilia of it, hopefully will
reach well into its second century.
A list of products of
the various companies follows, with the National Biscuit Company & Nabisco,
and Post limited to Shredded Wheat brand line:
The Cereal Machine Co,
Worcester, Mass:
1895 - 1900
Shredded Whole Wheat Biscuit
Granulated Wheat-Shred
Wheat-Shred Drink
Shredded Cereal Coffee
Wheat-Shred Baby Food
Shredding Machines
The Shredded Wheat Co.
1895 - 1900
Shredded Wheat Biscuit
The Natural Food Co,
1901 - 1905
Shredded Whole Wheat Biscuit
Triscuit
(1902)
The Canadian Shredded Wheat Co.
Niagara
Falls, Ont.:
1911 -
Shredded Wheat
Shreddies
Spoon-size Shredded Wheat
Post/Kraft
1993 -
Shredded Wheat
Spoonsize
Shredded Wheat
Shreddies
Golden Honey Shreddies
The Shredded Wheat Co.,
NF, NY:
1908 - 1928
Shredded Whole Wheat Biscuit
Triscuit
Choconels
The National Biscuit Company,
1928 - 1941
Shredded Wheat Triscuit
Cubs
Shreddies
Nabisco Shredded Wheat,
1941 - 1993
Shredded Wheat Triscuit
Shredded Wheat `n Bran
Shredded Wheat Juniors
Shredded Wheat Spoon-size
Frosted Mini-Bites
Frosted Wheat Squares
Toasted Wheat and Raisins
Fruit Wheats
Post/Kraft-General Foods
1993 -
Shredded Wheat
Shredded Wheat Spoon-Size
Frosted Mini-Bites
Honey Nut Shredded Wheat
Shredded Wheat `n Bran
The Shredded Wheat
Company. Welwyn
1921 -1988
Welgar
Shredded Wheat
Shreddies
Cereal Partners
1988 -
Nestlé Shredded Wheat
Nestlé Shreddies
Nestlé Honey Nut Shredded Wheat
Nestlé Bitesize
Shredded Wheat
Frosted Shreddies
Fruitful Shredded Wheat
Triple
To
contact me, send an e-mail to jwalton971@aol.com or call me at 908-832-9578. Questions, additions, &
corrections always welcome.
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