SHREDDED WHEAT BOX INSERTS [plastic premiums]
This is a brief description of Shredded
Wheat plastic box inserts, as
well as other non-card items from
The Shredded Wheat Company, and its successors, National Biscuit Shredded
Wheat, then Nabisco Shredded Wheat, and the current Post Shredded Wheat. We will also include the Canadian Shredded
Wheat Company, now also part of Post [Kraft-General Foods]. British box inserts will be listed at a
future time. The British company is now part of Nestlé.
While Shredded Wheat was an early entry
into the field of box inserts and premiums to draw continued purchase, its
efforts seem to have waned by the end of the 50’s, at least for Shredded Wheat
and its variants, Spoon Size and Frosted Shredded Wheat. With the beginnings of “The Age of Plastic,”
Nabisco seems to have chosen to include this type of premium in Rice &
Wheat Honeys, instead of Shredded Wheat - no doubt viewing those cereals as
more kid-friendly. In Canada and Great
Britain, the same can be seen in an emphasis away from the basic Shredded Wheat
product for premiums, and their more frequent inclusion in Shreddies - a
product which never quite succeeded in the States, but is still very much alive
in these only other countries where the original Shredded Wheat was made.
We have arbitrarily decided to include
only Shredded Wheat and its direct line extensions, and Shreddies, leaving
other Nabisco premiums to be covered by others. To that end, a number of links are provided to other useful cereal
sites. We have further divided the
Shredded Wheat box inserts into CARDS and PLASTIC premiums [the latter including some other non-card inserts -
such as metal flags, pressed paper items and skill ball games]. The list below contains everything but
cards that we know of. For card and
paper items included in boxes of Shredded Wheat, check out the CARDS list.
The sets below are listed
chronologically - as best as we know.
Any further information on dates of specific sets is welcome, or of sets
not yet listed here. This is very much
a “work in progress.” Contact jwalton971@aol.com.
For an expanded listing of each set and
some illustrations, please click on the DETAILS link at each set.
1947 Compass Ring DETAILS
Nabisco
Shredded Wheat
Send-away
premium
1948 Ted Williams baseball ring DETAILS
Nabiso
Shredded Wheat
Send-away
premium
1954 rin tin tin televiewer & views DETAILS
Nabisco
Shredded Wheat
A
mail-away premium offer - 24 views & viewer
1955 Rin-tin-tin rings DETAILS
Nabisco
Shredded Wheat
12
plastic rings - may have been Rice Honeys
1958 Pressed paper TOTEMS DETAILS
Nabisco
Shredded Wheat
Rin-tin-tin
feature
Skill Ball GAMES DETAILS
Nabisco
Shredded Wheat Juniors Rin-Tin-Tin
12
round bb games - features Rin-tin-tin scenes
Skill Ball GAMES DETAILS
Nabisco
Shredded Wheat Juniors
6
rectangualr Sports Action Games
US Presidential Plaques DETAILS
Nabisco
Shredded Wheat
33
pressed paper plaques of U.S. Presidents
1959 Spoon Men DETAILS
Nabisco
Spoon-size Shredded Wheat
3
little plastic space figures that fit on the spoon
1959 plastic ROBOT DETAILS
Nabisco
Shredded Wheat Juniors
TOBOR
- plastic walking toy robot
1959 metal US flags DETAILS
Nabisco
US
metal flags with tabs, Alaska, no Hawaii, with map
1960? metal UN Flags DETAILS
Nabisco
UN
metal flags with tabs (83) and map
Teenage ninja Mutant Turtles DETAILS
Canadian
Shreddies
8
different rings
1959 Animal Head trophies DETAILS
Spoon
Size SW Juniors
10
animal trophy heads
1960’s AMERICAN HERO STATUETTES DETAILS
Nabisco
Shredded Wheat
9
different white plastic figures
1960’s pocket Monsters DETAILS
Frosted
Spoon Size Juniors
7
different plastic figures
1960’s pocket Monsters - canadian DETAILS
Frosted
Spoon Size Juniors
7?
different plastic figures
1960’s GREAT
PARADE OF TRANSPORTATION DETAILS
Nabisco Shredded Wheat
39
different pieces in aluminum [ships] and bronze [land vehicles] colored plastic
1961 totem pole heads DETAILS
Nabisco
Spoon Size Shredded Wheat
Pencil
toppers
1976 puff mobile action racer - canadian DETAILS
Canadian
Shreddies
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