Freelance Writer  
Karleen S. McAllester
 Freelance Writer & Editor
 E-mail: k.mcallester@comcast.net
 
My Favorite Resources:

Why is visual communication important?

Visual clues help readers navigate through long documents easily. Shapes, lines and color can communicate complex ideas, or show 3–D information on a 2-D page. In addition, some people simply prefer to learn from pictures, not text!

Since I have some training in graphic design, I either create graphics myself or specify the visual elements that an illustrator, photographer or graphic designer must create.

The next list describes the visual elements that I use most frequently:



1. Color
A visual element that provides the reader with information and clues to content:

  • Can identify a particular topic or a particular section of a document.
  • Makes dry technical material seem more appealing, or friendly.
  • Can make publication more difficult (e.g., higher printing costs or slower download).
C 0 L 0 R
         
         
         
         
         
         
         

Example 1. Colors from this Web site.

 


2. Layout
The overall document design, as specified in a layout template:

  • Creates an easy-to-read format for each type of information.
  • Makes it easy for writers to apply formats consistently.
  • Makes it easy for readers to find information.

Level 1 Heading

Use this style for the body text. Use this style for the body text. Use this style for the body text.

Level 2 Heading

Use this style for the body text.

Table Title

Heading Heading Heading
Data 010 XXX
Data 111 YYY

Example 2. Layout template for a Web site.


3. Realistic Line Drawing
A true-to-life depiction of something:

  • Shows how parts connect or are physically related, with emphasis on critical features.
  • Can serve as a visual dictionary.
  • Often replaces pages of step-by-step installation instructions.
Line Drawing
 

Example 3. Computer hardware drawing.


4. Diagram
A conceptual depiction of information:

  • Shows complex interrelationships visually.
  • Serves as a visual guide to terminology, concepts, processes or components.
  • Can create a visual analogy, comparing new technology to something more familiar.
Diagram

Example 4. Diagram from a training guide.


5. Schematic Drawing
A description of a system using industry standard symbols:

  • Shows complex electrical or mechanical systems in a compact visual format.
  • Supplies detailed system specifications.
  • Readable by anyone who has learned the industry standards.
Schematic

Example 5. Schematic from an auto manual.


6. Screen Shot
A visual representation of a screen displayed by a software application:

  • Provides a concrete guide to the menus, tools and buttons.
  • Visually explains key features and functions.
  • Can show the results of the user's actions.
Screen Shot

Example 6. Screen shot from a user guide.


7. Icon
A small symbol that alerts the reader to a particular type of information:

  • Highlights critical warnings related to personal safety or system failure.
  • Helps the readers find information relevant to a particular topic.
Icon

Example 7. Warning icon from a user guide.


8. Chart
The visual representation of data:

  • Replaces or supplements tables, lists, or descriptions of facts and figures.
  • Helps readers quickly compare data.
  • Can show how data change over time, or change in relation to a variable.
Chart

Example 8. Chart showing a business process.

 


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