Web site design consists of a mixture
of text, images, and layout. No two sites are the same, and there is a
wide variety of quality on the Web. While you might like to use some of
the elements you have found on other sites, you also want yours to be
very distinctive, something that your clientele will remember.
We bring a combination of
high-quality writing skills, graphics, layout and design skills to the
table, and combine them into appealing, effective Web sites that
represent the character and quality of your business or other interests.
There are a lot of sites that have a
wide range of "bells and whistles", such as Java applets,
animated graphics, and very complicated images. While these can combine
to build a wonderful virtual place to enjoy, they can often overwhelm
the typical home user's computer system. While we can certainly build
this kind of site, we would caution you that people will often not wait
long enough for the site to download into their system for viewing. A
simple, appealing design can be much more effective in meeting your
needs.
One of the best ways for you to see
what we can do for you is to show you a few of the page sets we have
designed for other people and companies.
Important Things to
Remember
Good business Web site design is a
team approach. There are very few people who can bring all of the
elements of this process together and have an award-winning site come
out of their efforts. Some people are excellent writers, but can't
produce artwork, and quality artists are not necessarily good writers.
A well structured site is organized
in a way that helps future maintainers update it quickly and easily. The
less hunting through the site to find design and text elements, the more
effective your site will be.
Be realistic in your expectations. A
Web site will not bring people flocking to your door right away. Invest
enough time and money to build a content-rich site that has visual and
emotional appeal to your target audience. Announce the site as widely as
possible in as many search engines as you can find. Then sit back and
wait several months before you decide whether all of this has been worth
it or not. (It takes time to learn whether or not your site is
attracting the people you hoped it would, and whether or not your
presentation is having its desired effect.)
Invite your visitors' reactions to
your site's design and content. When someone takes the time to comment
and make suggestions, be gracious. Send them a return e-mail thanking
them for their time and assistance. These are some of your best guides
as to the improvements you should make to your site, and they will help
bring more people to your site if you are kind to them.