| David Neeleman - CEO, Jet Blue Not
many airlines are doing well today. JetBlue is, and Neeleman is the reason. He dared to go against the wisdom of Wall Street
MBAs and built a company for customers and employees, not short-term
investors and speculators.
To paraphrase some of his basic principles:
-
Get all the funding you
need--don't try to do things cheaply (and then blame employees when those
things fail)
-
Treat customers as people with
whom you need a long-term relationship--not the source of this year's
bonus
-
Treat employees as the
foundation of the company. Reward them well and give them job security
Consider the way Jet Blue
handled their failures during a 2007 ice storm: they admitted that they
failed. They did not blame their customers, various levels of
government, or their employees. Refreshing.
Jet Blue Website |