Springfield is a town full of losers, morons and lunatics – and everyone wants to call it their own.

The fictional home of "The Simpsons," Springfield is renowned for its quirky and hilariously stereotypical characters.

There are lots of Springfields in the United States, but none of them is the one made famous on "The Simpsons," said Mike Reiss, a writer and producer on the television show, which parodies life in small town America.

More on 'Simpsons' writer Mike Reiss

Writing for laughs and loot

Mike Reiss, a writer for “The Simpsons,” is always scribbling things down.

Reiss, who carries around a notebook for his thoughts, is always writing.

“I love to write,” said Reiss, who said he always carries a notebook with him to capture ideas, characters and jokes that come to mind.

“Even if I (didn’t) love to write, it’s what I do – I can’t stop it. I think of things and want to express them.”