
Kopi Luwak
An Indonesian Island Treasure
by Chris
Rubin
Coffee
grows in dozens of countries around the world. Some varieties have earned a
special reputation, often based on a combination of rarity, unusual
circumstances and particularly good flavor. These coffees, from Jamaican Blue
Mountain to Kona to Tanzanian Peaberry, command a premium price. But perhaps no
coffee in the world is in such short supply, has such unique flavors and an, um,
interesting background as Kopi Luwak.
And no coffee even comes close in price: Kopi Luwak sells for $75 per quarter
pound. Granted, that's substantially less than marijuana, but it's still
unimaginably high for coffee.
Kopi
(the Indonesian word for coffee) Luwak comes from the islands of Sumatra, Java
and Sulawesi (formerly Celebes), which are part of the Indonesian Archepelago's
13,677 islands (only 6,000 of which are inhabited). But it's not strictly the
exotic location that makes these beans worth their weight in silver. It's how
they're "processed."
On
these Indonesian islands, there's a small marsupial called the paradoxurus,
a tree-dwelling animal that is part of the sibet family. Long regarded by the
natives as pests, they climb among the coffee trees eating only the ripest,
reddest coffee cherries. Who knows who first thought of it, or how or why, but
what these animals eat they must also digest and eventually excrete. Some brazen
or desparate -- or simply lazy -- local gathered the beans, which come through
the digestion process fairly intact, still wrapped in layers of the cherries'
mucilage. The enzymes in the animals' stomachs, though, appear to add something
unique to the coffee's flavor through fermentation.
Curiously,
Kopi Luwak isn't the only "specialty" food that begins this way. Argan
is an acacia-like tree that grows in Morocco and Mexico which, through its
olive-like fruit, yields argan oil. In Morocco, the Berbers encourage goats to
climb the trees to eat the fruit. They later gather the goats' excrement and
remove the pits, which they grind for oil to be used in massage, in cooking and
as an aphrodisiac.
What
started as, presumably, a way for the natives to get coffee without climbing the
trees has since evolved into the world's priciest specialty coffee. Japan buys
the bulk of Kopi Luwak, but M.P. Mountanos (800-229-1611), the first in the
United States to bring in this exotic bean, recently imported 110 pounds after a
seven year search for a reliable and stable supplier. "It's the rarest
beverage in the world," Mark Mountanos says, estimating a total annual crop
of less than 500 pounds.
Richard
Karno, former owner of The Novel Cafe in Santa Monica, California, got a flyer
from Mountanos about Kopi Luwak and "thought it was a joke." But Karno
was intrigued, found it it was for real, and ordered a pound for a tasting.
Karno sent out releases to the local press inviting them to a cupping. When no
one responded, he roasted it and held a cupping for himself and his employees.
Karno is very enthusiastic, a convert to Kopi Luwak. "It's the best coffee
I've ever tasted. It's really good, heavy with a caramel taste, heavy body. It
smells musty and jungle-like green, but it roasts up real nice. The LA Times
didn't come to our cupping, but ran a bit in their food section, which hit the
AP Wire service." And Karno and the folks at M.P. Mountanos have been
inundated with calls ever since.
Mountanos
says, "It's the most complex coffee I've ever tasted," attributing the
unusual flavors to the natural fermentation the coffee beans undergo in the
paradoxurus' digestive system. The stomach acids and enzymes are very different
from fermenting beans in water. Mountanos says, "It has a little of
everything pleasurable in all coffees: earthy, musty tone, the heaviest bodied
I've ever tasted. It's almost syrupy, and the aroma is very unique." While
it won't be turning up in every neighborhood cafe any day soon, Mountanos
reports that Starbucks bought it for cuppings within the company.
In
fact, most of Mountanos' customers have bought it for special cuppings. The
Coffee Critic in San Mateo, California, though, occasionally sells Kopi Luwak to
the public for $5 a cup. Owner Linda Nederman says she keeps the price low to
allow people to experience the coffee. Nederman says that most of her people who
try it are longtime customers, and they're "game to try something different
and unusual. I've never had anybody complain, they all seem to feel it's worth
the price." Nederman drinks it herself every time they brew it. "I've
never tasted anything like it. It's an unbelieveable taste in your mouth:
richness, body, earthiness, smooth." She also carries Jamaica Blue
Mountain, Burundi Superior AA and Brazil FZA "Natural Dry," so her
customers are used to fine and exotic coffees. Still, she reports, many are
afraid to try Kopi Luwak.
Michael
Beech, founding partner in Raven's Brew Coffee (no web site yet, but email them
at ravencup@ptialaska.net), a roaster, wholesaler and mail order (800-91-RAVEN)
merchant in Ketchikan, Alaska, sells roasted-to-order Kopi Luwak by the quarter
pound ($75, including a free t-shirt depicting the coffee-making process).
"It's excellent coffee. But I always caution customers that you can't get
$75 worth of quality in any coffee, there's no such thing. You're paying for the
experience of quaffing the world's rarest and most expensive coffee. The palate
would recognize it as Sumatran or Indonesian right away. It has earthy tones of
natural processed Sumatra Mandheling. It has low acidity with a syrupy body.
There's something else there, a nuance in the flavor profile that I can't
describe, and when I've challanged others, no one else can either. It's almost
alien, a tiny little flavor note, highly exotic." The last bag he sold was
to John Cleese of Monty Python and Fierce Creatures fame.
But
not everyone is seduced by this exotic coffee's charms. "Kopi Luwak is, in
my opinion, indistinguishable from many an average robusta, especially if you
cup them next to each other," says Tim Castle, coffee expert and author of
The Perfect Cup, referring to the lower grade of commercially available coffees.
"Kopi Luwak's processing is unusual and attracts attention. In that sense,
it is an interesting coffee."
Intrigued
by the hype, I drove out to the Los Angeles warehouse of M.P. Mountanos to cup
some Kopi with Andrew Vournas. The green beans, which range from tiny to
elephant, have a faint smell that hints of a zoo or stables -- a little funky,
not your average coffee aroma. He lightly roasts about 21 grams, enough beans
for three cups, in a Jabez Burns two barrel sample roaster, a rare and beautiful
machine dating from the '30s. Vournas gives the beans a light roast -- just
after the second popping -- to accentuate the specific flavors of this rare
coffee; a darker roast would obliterate the subtler flavors and replace them
with a more generic taste. Vournas points out that this coffee, like most
Indonesian-grown, has lots of moisture and roasts nicely.
Vournas
gives the beans a course grind and mixes seven grams of coffee with four ounces
of water in each of three cups. The aroma is rich and strong, and the coffee is
incredibly full bodied, almost syrupy. It's thick with a hint of chocolate, and
lingers on the tongue with a long, clean aftertaste. It's definitely one of the
most interesting and unusual cups I've ever had.
Is
it worth the money? Five dollars for a single cup? Sure, why not? You'll pay
more than that in any Paris cafe for a bad au lait. Might as well spend it on
something rare and exotic.
And a different point of view...
Dave Barry on Kopi Luwak
I
have exciting news for anybody who would like to pay a lot of money for coffee
that has passed all the way through an animal's digestive tract.
And
you just know there are plenty of people who would.
Specialty
coffees are very popular these days, attracting millions of consumers, every
single one of whom is standing in line ahead of me whenever I go to the coffee
place at the airport to grab a quick cup on my way to catch a plane.
These
consumers are always ordering mutant beverages with names like
"mocha-almond-honey-vinaigrette lattespressacino," beverages that must
be made one at a time via a lengthy and complex process involving approximately
one coffee bean, three quarts of dairy products and what appears to be a small
nuclear reactor.
Meanwhile,
back in the line, there is growing impatience among those of us who just want a
plain old cup of coffee so that our brains will start working and we can
remember what our full names are and why we are catching an airplane.
We
want to strike the lattespressacino people with our carry-on baggage and scream
"Get out of our way, you trend geeks, and let us have our coffee!"
But
of course we couldn't do anything that active until we've had our coffee.
It
is inhumane, in my opinion, to force people who have a genuine medical need for
coffee to wait in line behind people who apparently view it as some kind of
recreational activity.
I
bet this kind of thing does not happen to heroin addicts. I bet that when
serious heroin addicts go to purchase their heroin, they do not tolerate waiting
in line while some dilettante in front of them orders a hazelnut smack-a-cino
with cinnamon sprinkles.
The
reason some of us need coffee is that it contains caffeine, which makes us
alert. Of course it is very important to remember that caffeine is a drug, and,
like any drug, it is a lot of fun.
No!
Wait! What I meant to say is: Like any drug, caffeine can have serious side
effects if we ingest too much. This fact was first noticed in ancient Egypt when
a group of workers, who were supposed to be making a birdbath, began drinking
Egyptian coffee, which is very strong, and wound up constructing the pyramids.
I
myself developed the coffee habit in my early 20s, when, as a "cub"
reporter for the Daily Local News in West Chester, Pa., I had to stay awake
while writing phenomenally boring stories about municipal government. I got my
coffee from a vending machine that also sold hot chocolate and chicken-noodle
soup; all three liquids squirted out of a single tube, and they tasted pretty
much the same. But I came to need that coffee, and even today I can do nothing
useful before I've had several cups. (I can't do anything useful afterward,
either; that's why I'm a columnist.)
But
here's my point: This specialty-coffee craze has gone too far.
I
say this in light of a letter I got recently from alert reader Bo Bishop.
He
sent me an invitation he received from a local company to a "private
tasting of the highly prized Luwak coffee," which "at $300 a pound ...
is one of the most expensive drinks in the world."
The
invitation states that this coffee is named for the luwak, a "member of the
weasel family" that lives on the Island of Java and eats coffee berries; as
the berries pass through the luwak, a "natural fermentation" takes
place, and the berry seeds - the coffee beans - come out of the luwak intact.
The
beans are then gathered, washed, roasted and sold to coffee connoisseurs.
The
invitation states: "We wish to pass along this once in a lifetime
opportunity to taste such a rarity.
Or,
as Bo Bishop put it: "They're selling processed weasel doodoo for $300 a
pound."
I
first thought this was a clever hoax designed to ridicule the coffee craze.
Tragically, it is not. There really is a Luwak coffee. I know because I bought
some from a specialty-coffee company in Atlanta.
I
paid $37.50 for two ounces of beans. I was expecting the beans to look exotic,
considering where they'd been, but they looked like regular coffee beans. In
fact, for a moment I was afraid that they were just regular beans, and that I
was being ripped off.
Then
I thought: What kind of world is this when you worry that people might be
ripping you off by selling you coffee that was NOT pooped out by a weasel?
So
anyway, I ground the beans up and brewed the coffee and drank some. You know how
sometimes, when you're really skeptical about something, but then you finally
try it, you discover that it's really good, way better than you would have
thought possible? This is not the case with Luwak coffee. Luwak coffee, in my
opinion, tastes like somebody washed a dead cat in it.
But
I predict it's going to be popular anyway, because it's expensive. One of these
days, the people in front of me at the airport coffee place are going to be
ordering decaf poopacino. I'm thinking of switching to heroin.
(Dave
Barry is distributed by Knight-Ridder/Tribune Information Services. Lettrs can
be mailed to Dave Barry, c/o Tropic Magazine, The Miami Herald, One Herald
Plaza, Miami, Fla. 33132)