Motivation Project
OPTION 1: Hierarchy of Needs
A maximum of 2 people can work together on this option.
Step 1:
Watch 10 (alone)/15 (pair), TV commercials
OR
listen to 10 (alone)/ 15 (pair), radio commercials
OR
cut out 10 (alone)/ 15 (pair), magazine ads.
Step 2:
Make a chart with 3 categories: product, need the product satisfies, and need the ad appeals to. Fill in this chart with the commercials/ads you selected from step 1.
Use Maslow's hierarchy of needs to fill in the chart.
| Product | Need the product satisfied | Need ad appeals to |
| Brand X soda | Physiological Needs | Belongingness Needs Self-esteem Needs |
OPTION 2: Commercial
A maximum of 4 people can work together on this option.
Create your own commercial. This should be an original idea for an existing product. Use a video camera and "shoot" your commercial. Your commercial should motivate the buyer based on at least one of the four specific motives: hunger, sex, achievement, and affiliation.
You will turn in a 1 page typed paper with your video explaining how your commercial motivates the buyer on one or more of these four motives.