Resume

Michael McNew Resume

McNewMedia Marketing and Advertising Sales Company, established 2005

Launched new marketing/advertising sales company. Clients include:

Ed Fisher & Company Media Representatives

AmeriForce Publishing, Inc.

Professional Managerial Network

Military Office and Today's Officer magazines

MX Club Network

Army Times Newsweeklies: Sr. Advertising Sales Representative, 1999-2005.

Owned by Gannett/USA Today. Responsibilities: Midwest Sales for Army Times Newsweeklies (Army, Navy, Air Force, Marine Times), and www.militarycity.com. Objective: Develop Detroit automotive accounts for Army Times Publications and increase online ad revenue.

Established first Detroit-based sales office for Army Times.

Sold six new accounts in four months.

Brought in three new online accounts.

Nation's Business, The United States Chamber of Commerce: Detroit Advertising Manager, 1989-1999.

Responsibilities: Detroit Advertising sales for Nation's Business magazine, the Official Publication of the U.S. Chamber of Commerce. Tagline: "The Small Business Adviser." Objective: Establish Nation's Business as a competitor in the small business category. Create new opportunities for automotive advertising in the Detroit market.

Number one national salesperson in 1997, 1998 and 1999.

Increased market share from seventh place in 1990 to number one in 1994.

Sold over 170 pages of new automotive business in five years.

Venture Magazine: Midwest Advertising Manager, 1986-1989.

Tagline: "The Magazine for Entrepreneurs." Circulation: 375,000. Territory: Michigan, Ohio, Indiana, Kentucky, Illinois, Wisconsin, and Minnesota. Responsibilities: Manage Detroit and Chicago-based sales offices; and Chicago sales office. Objective: Service existing accounts base and develop new business sources in Detroit and Midwest territories.

20% Increase in account base in 1987.

50% increase in running business.

Promoted to Midwest Advertising Manager after six months in the Detroit office.

ADDITIONAL EXPERIENCE

Nation's Business Magazine: Chicago Advertising Manager. 1983-1986.

Responsibilities: Chicago-based sales position covering the Midwest territory. Objective: Increase advertising revenue, build brand awareness, and create new business.

Added 26 new accounts in three years.

Business Week Magazine: District Sales Manager, 1982-1983. McGraw Hill Publishing Company.

Responsibilities: Increase circulation sales for Business Week magazine among Fortune 500 companies in Michigan and eastern Canada. Objective: Position Business Week as a training/educational resource for upper-management personnel; improve the Business Week demographic profile to increase advertising sales.

Brought in fifteen new corporate accounts in nine months.

Sold more than 1,200 new subscriptions in less than 12 months.

Bob Zankl Import/Buick: Automobile Sales Representative, 1981-1982:

Responsibilities: Retail sales of luxury automobiles, including Porsche, Audi, Volvo, and Buick. Objective: Launch a new Porsche franchise; add professionalism to the sales force; develop new business through a community oriented direct mail campaign; match customer needs with automotive features.

Utica Michigan School District: Secondary/Middle School Teacher, 1979-1981

Taught English, composition, literature; grades 10-12; grades 7-8. Developed new curriculum for science fiction and basic writing courses. Prepared three-to-five presentations daily.

EDUCATION

POST-GRADUATE WORK, Wayne State University. Psychology and Education.

BA DEGREE, Oakland University: Rochester, MI; Dual Major: Political Science and English. 3.56 GPA. "Student of Great Distinction" award; Departmental honors -- English.

SPECIAL SKILLS

A strong record of achievement in challenging sales situations.

Fourteen years experience selling Detroit automotive accounts.

Extensive background calling on a variety of accounts in the Midwest.

Background in retail automotive sales.

Database manager for Magazine Representatives of Detroit Association (MRA).

Well-rounded time management, managerial, and organizational skills.

Idea oriented with an eye on preparing focused, goal-driven business plans.

Flexible team player with entrepreneurial spirit and a positive attitude.

Extensive knowledge and experience with a variety of computer software, including Microsoft Office/Windows 98; PowerPoint; Publisher; Act; Access; CorelDraw; and Photoshop.