Professionalism During Investigations

By Kenneth Biddle
Paranormal Investigators & Research Association
United States Paranormal Alliance

        Professionalism- 1- professional character, spirit or methods. 2- the standing, practice, or methods of a professional, as distinguished from an amateur. Professional- 1- Competent; expert. 2- of or for a professional person or his place of business or work. Amateur- 1- a person who is inexperienced or unskilled in a particular activity. 2- characteristic of an amateur, unprofessional. Amateurish- characteristic of an amateur, especially in having faults or deficiencies.
        Many of you may take this for granted, but I believe that Professionalism is the single most important attribute your team can posses. Presenting a professsional attitude before, during and after an investigation can easily mean the difference between achieving a reputation as a serious research team...and being known as a group of kids looking for a cheap thrill at the expense of the clients.
        From the first contact between you and the client, there should be nothing but professionalism from you and your team members. Even when the client disagrees with your ideas and/or findings, you should be "professional". In this article, I'll go over some of the major points where professionalism is a must (at least, in my opinion).
        You may not agree with me on some of these points, and may even think I'm going overboard. However, I follow my own example when dealing with our clients and it works for us. The best comment we've ever received was from a former owner of a haunted church. She told me that "you always treated our home with respect and treated us like kin". How can you argue with that?
        Ok, let's get started...

Language

        This is probably the most overlooked, when speaking of being professional. In this day, swearing is the norm. I know this well, since I'm a mechanic and I definately have a "Truckers Mouth". However, when I'm around the client...I simply do not use any profanity. When you're around a client, pretend it's your sweet old grandma (or someone else's sweet old grandma, if you don't have one yourself). Certain words that are known as the "F", "S", "P", "C", "D" and "A" words, should simply not be used when the clients are present. This, to me, is just common sense.
        In most cases, you'll be dealing with clients who have been to your website, read your stories, listened to your EVPs and looked at your pictures. My guess is that these "potty mouth" words are not plastered all over your site. So, they shouldn't be used when speaking to or around the clients. It may not seem important, especially if the client starts shooting out some zingers...but it is. My advice is to keep the language at the "PG" rating.

Appearence

        What? A dress code? Well, sort of. Ripped jeans and an old T-shirt really should not be worn when investigating a private residence or business. Shirts (and other clothing) that display profanity and/or images that can be considered offensive should be saved for the hanging out with the guys. Looking nice and neat makes a great impression.
        The ideal situation is to have Team shirts made up. At first, this may not be in the budget, since most of us do this for free (therefor, there is no budget!). However, if everyone chips in, it doesn't hit the wallet as hard. In most cases, the initial "start-up" fee is the most expensive.
        There is a cheaper way to get some team shirts made up, that still looks good. Do them yourself! Blank T-shirts can be purchased at just about any craft store (such as Micheal's). Fabric paint can also be picked up at the same store. If you have someone with a little artistic talent, put them to work! I did this with baseball caps for my team. They look great and allow you to personalize each one. The baseball caps I did for my P.I.R.A. members have our names on the back.  

Attitude

        Your overall attitude is extremely important. When you find a place with a lot of activity, you're gonna want to come back. If you go into the investigation with a bad attitude, then you might as well kiss that opportunity "Goodbye". Clients should always be treated with respect, as well as the property they own.
        A bad attitude, in my experience, does two things. The first is that it leaves a bad impression with the clients. People do not invite grouchy investigators back into their home or business. The second "thing" is the effect a bad attitude has on the investigation itself. I've actually gone through an entire nigth at an extremely active site...with nothing. Absolutely nothing happening. In my opinion, my bad "mood" was responsible.
        You should never make it seem like you're better then them (the client) or even another group. Keep this in mind...No One Is An Expert In This Field. If you start bashing or trash talking other groups, or the owner's opinions, you simply make yourself look like an idiot. You'll like twice the idiot if you make a bunch of mistakes throughout the investigation.

Relationship

        The relationship between you, your team and the client is your lifeline to coming back and investigating again. This relationship should be kept professional, no matter how friendly it becomes. Keeping a good relationship involves all of the topics above. They all lead to a long, productive relationship with your clients.
        Many times, our clients have become our friends. We visit for Bar-B-Ques, Plays, and Tours...but we always keep in mind that these are the people who allow us to poke around their homes and businesses. They allow us to photograph these places and ask a bunch of questions...questions that would not ordinarily be answered by the clients. They trust us with their ghostly secrets...when they'd rather keep the bumps in the night between you and them.
        So, what's this mean. This means that we should always keep at least a small amount of professionalism between you and the client. Whether you know them for a few days or for 30 years, always treat them them as a friendly client!


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