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Notes on Internet/Web Advertising

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Version 0.1
Copyright © 2009 by Zack Smith.
All rights reserved.

Introduction

This is just a place where I'm putting some notes on WWW advertising.

Jargon

Marketers who are selling stuff pay to put ads on publishers' web pages.

Ad revenue is generated in three ways:

  • CPM (cost per impressions) = when the amount paid for an ad is based on how many page impressions are achieved.
  • CPC (cost per click) = when the amount paid for an ad is based on how many times it is clicked.
  • CPA (cost per action) = when clicking on an ad ultimately results in a user buying something or signing up for something.

CPA is of course the most risky for the publisher. This is especially true in a poor economy.

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Google ads on this webpage now use Google's interest-based advertising.