Sinan Si Alhir
Project Management Professional (PMP)
Certified Scrum Master (Scrum Project Manager) (CSM)
IT Project Management Certified Professional (IT Project+)
e-Business Certified Professional (e-Biz+)
http://salhir.home.comcast.net
Updated July 2008
(2 Days)
Product management and marketing professionals
(directors and product managers, technical product managers, and product
marketing managers)
Product development professionals
(analysts and user-experience/interaction/visual designers, application
architects and designers, developers, and testers)
Project management professionals
(project managers and project/team leaders)
Product management and product development professionals gain more from this workshop when attending with their product team counterparts in product development and product management respectively.
For onsite sessions, this workshop may be further customized to meet your particular needs.
This intense interactive training workshop focuses on harmonizing product management and product development with Scrum.
Product management focuses on managing and marketing technology products (software, hardware, and services), which is explored from the perspective of Pragmatic Marketing’s proven Pragmatic Marketing Framework and the Product Development and Management Association’s (PDMA) foundational Body of Knowledge (PDMA-BoK). The Pragmatic Marketing Framework is a proven approach for managing and marketing technology products. It is a comprehensive responsibility-based model used to manage and market technology products for maximum market impact using three roles and various competencies/tasks.The PDMA-BoK organizes proven product management and development concepts and practices. It is distilled into a comprehensive responsibility-based framework that is used to manage and market technology products for maximum market impact.
Scrum is a proven lean and agile approach to product development. It is a simple “inspect and adapt” framework used to organize work for maximum efficiency and effectiveness using three roles, three ceremonies, and three artifacts wherein stories express requirements and tasks express work.
This workshop not only provides product management professionals and product development professionals with an understanding of how to integrate the Pragmatic Marketing Framework and combine product management concepts and practices with Scrum to deliver products successfully, but it also gives participants an opportunity to explore the many practical aspects around their joint application and adoption.
This is not mere presentation-based training but a workshop using experiential learning (learning by doing, including robust simulations and discussions). It is facilitated by active practitioners with decades of real-world industry experience, which is used to highlight and expose participants to many common pitfalls. Experiential learning techniques are used to illustrate key concepts in a comprehensive manner that is interactively tailored to the participants’ particular needs. Participants will not only gain a foundational understanding, but will also gain practical insight around the nuances of putting the techniques into practice to maximize results.
Note: This workshop is
not associated with, presented, sponsored, or endorsed by the Product
Development and Management Association. This workshop does not teach the
Product Development and Management Association’s Body of Knowledge.
Note: This workshop is
not associated with, presented, sponsored, or endorsed by Pragmatic Marketing.
This workshop does not teach the Pragmatic Marketing Framework.
Overview
Agility: Values and Principles
Product Management and Product
Development
Product Management and the Pragmatic Marketing Framework
Business-Technology Strategy: Market and Quantitative Analysis
Product-Release Strategy: Product Strategy and Planning
Marketing-Sales-Support Strategy: Program Strategy, Sales Readiness, and Chanel Support
Scrum
Roles: Product Owner, Scrum Team,
and ScrumMaster
Ceremonies: Sprint Planning, Daily
Scrum, and Sprint Review
Artifacts: Product Backlog, Sprint
Backlog, and Burndown Chart
Integrating the Pragmatic Marketing Framework and Scrum
(2 Days)
Product management and marketing professionals
(directors and product managers, technical product managers, and product
marketing managers)
Project management professionals
(project managers and project/team leaders)
For onsite sessions, this workshop may be further customized to meet your particular needs.
This intense interactive training workshop focuses on product visioning and roadmapping. It not only provides participants with the skills for creating compelling product visions and actionable product roadmaps using agile techniques, but it also gives participants practical hands-on experience applying these techniques throughout the workshop. Participants will be introduced to agility and create a product vision and product roadmap.
This is not mere presentation-based training but a workshop using experiential learning (learning by doing, including robust simulations and discussions). It is facilitated by active practitioners with decades of real-world industry experience, which is used to highlight and expose participants to many common pitfalls. Experiential learning techniques are used to illustrate key concepts in a comprehensive manner that is interactively tailored to the participants’ particular needs. Participants will not only gain a foundational understanding, but will also gain practical insight around the nuances of putting the techniques into practice to maximize results.
Overview
Agility: Values and Principles
Product Management and Product
Development
Agile Framework: Roles, Artifacts,
and Ceremonies
Agile Product Visioning: Crafting a Vision
Problems and Solutions
Stakeholders and Users
Needs and Features
Assumptions, Dependencies, and
Constraints
Other Requirements
Agile Product Roadmapping: Crafting a Roadmap
Layers
Releases and Milestones
Elements and Dependencies
(2 Days)
Product management and marketing professionals
(directors and product managers, technical product managers, and product
marketing managers)
Product development professionals
(analysts and user-experience/interaction/visual designers, application
architects and designers, developers, and testers)
Project management professionals
(project managers and project/team leaders)
Product management and product development professionals gain more from this workshop when attending with their product team counterparts in product development and product management respectively.
For onsite sessions, this workshop may be further customized to meet your particular needs.
Agile approaches to product management and development such as Scrum use stories to express requirements and tasks to express work. This intense interactive training workshop focuses on using user stories to express product requirements.
While user stories are conceptually simple and involve a few guidelines, the technique emphasizes a particular mindset around requirements. Many teams enact the technique, but don’t readily internalize the mindset, and thus don’t experience the benefits of using user stories.
This workshop not only provides participants with the skills for creating useful requirements using agile techniques, but it also gives participants practical hands-on experience applying these techniques throughout the workshop. Participants will be introduced to agility and work with user roles, user stories, and acceptance tests.
This is not mere presentation-based training but a workshop using experiential learning (learning by doing, including robust simulations and discussions). It is facilitated by active practitioners with decades of real-world industry experience, which is used to highlight and expose participants to many common pitfalls. Experiential learning techniques are used to illustrate key concepts in a comprehensive manner that is interactively tailored to the participants’ particular needs. Participants will not only gain a foundational understanding, but will also gain practical insight around the nuances of putting the techniques into practice to maximize results.
Overview
Agility: Values and Principles
Product Management and Product
Development
Agile Framework: Roles, Artifacts,
and Ceremonies
Working with
User Roles
Understanding Context
Understanding Users
Writing User
Stories
User Story Template
Gathering Techniques
INVEST in Good Stories
Writing
Acceptance Tests
Acceptance Test Template
Detailing User Stories
User Stories and Other Techniques
(2 Days)
Product management and marketing professionals
(directors and product managers, technical product managers, and product
marketing managers)
Product development professionals
(analysts and user-experience/interaction/visual designers, application
architects and designers, developers, and testers)
Project management professionals
(project managers and project/team leaders)
Product management and product development professionals gain more from this workshop when attending with their product team counterparts in product development and product management respectively.
For onsite sessions, this workshop may be further customized to meet your particular needs.
This intense interactive training workshop focuses on Scrum, a proven lean and agile approach to product development. It is a simple “inspect and adapt” framework used to organize work for maximum efficiency and effectiveness using three roles, three ceremonies, and three artifacts wherein stories express requirements and tasks express work.
While Scrum is conceptually simple and involves only a few roles, artifacts, and ceremonies, truly doing Scrum causes a paradigm shift in product management and product development. Many teams and organizations enthusiastically focus on enacting Scrum practices while not readily absorbing the underlying principles and values necessary to achieve Success in truly doing Scrum --- thus not experiencing the benefits of Leanness and Agility, and not maximizing their return on investment!
When product management and product development teams absorb the underlying principles and values, a transformation results where the appropriate win-win practices emerge in the context of the organization --- ultimately, the whole is more than the mere sum of its parts! However, when product management and product development teams merely enact practices, an unhealthy tension commonly results where harmful dynamics emerge in the context of the organization --- ultimately, negative stress impacts individuals, teams, and the organization!
If you have participated in Certified Scrum Master (CSM) training; are only aware of Scum concepts; are an experienced product management, project management, or product development professional; are not experiencing Success with Scrum or are not experiencing the benefits of Leanness and Agility; or have no background related to Scrum and looking to be Successful with Scrum, this Essentials in Practice workshop is for you!
This is not mere presentation-based training but a workshop using experiential learning (learning by doing, including robust simulations and discussions). It is facilitated by active practitioners with decades of real-world industry experience, which is used to highlight and expose participants to many common pitfalls. Experiential learning techniques are used to illustrate key concepts in a comprehensive manner that is interactively tailored to the participants’ particular needs. Participants will not only gain a foundational understanding, but will also gain practical insight around the nuances of putting the techniques into practice to maximize results.
Overview
Agility: Values and Principles
Product Management and Product
Development
Scrum
Essentials
Roles: Product Owner, Scrum Team,
and ScrumMaster
Ceremonies: Sprint Planning, Daily
Scrum, and Sprint Review
Artifacts: Product Backlog, Sprint
Backlog, and Burndown Chart
Scrum in
Practice
Product Visioning and Roadmapping
Release Planning and the Product
Backlog
Sprint Planning and the Sprint Backlog
Daily Scrum
Sprint Review
Scrum in the Enterprise
(2 Days)
Product management and marketing professionals
(directors and product managers, technical product managers, and product
marketing managers)
Product development professionals
(analysts and user-experience/interaction/visual designers, application
architects and designers, developers, and testers)
Project management professionals
(project managers and project/team leaders)
Product management and product development professionals gain more from this workshop when attending with their product team counterparts in product development and product management respectively.
For onsite sessions, this workshop may be further customized to meet your particular needs.
This intense interactive training workshop focuses on scaling Scrum to the Enterprise.
This is not mere presentation-based training but a workshop using experiential learning (learning by doing, including robust simulations and discussions). It is facilitated by active practitioners with decades of real-world industry experience, which is used to highlight and expose participants to many common pitfalls. Experiential learning techniques are used to illustrate key concepts in a comprehensive manner that is interactively tailored to the participants’ particular needs. Participants will not only gain a foundational understanding, but will also gain practical insight around the nuances of putting the techniques into practice to maximize results.
Overview
Agility: Values and Principles
Product Management and Product
Development
Scrum
Essentials
Roles: Product Owner, Scrum Team,
and ScrumMaster
Ceremonies: Sprint Planning, Daily
Scrum, and Sprint Review
Artifacts: Product Backlog, Sprint
Backlog, and Burndown Chart
Scrum in the
Enterprise
Enterprise
Scrum: Decouple, Balance, and Couple
Basic Core
Sharing
Organizing
The Competitive Enterprise
(2 Days)
Product management and marketing professionals
(directors and product managers, technical product managers, and product
marketing managers)
Product development professionals
(analysts and user-experience/interaction/visual designers, application
architects and designers, developers, and testers)
Project management professionals
(project managers and project/team leaders)
Product management and product development professionals gain more from this workshop when attending with their product team counterparts in product development and product management respectively.
For onsite sessions, this workshop may be further customized to meet your particular needs.
This intense interactive training workshop focuses on becoming a Competitive Enterprise, harmonizing Leanness and Agility and scaling to the Enterprise.
This is not mere presentation-based training but a workshop using experiential learning (learning by doing, including robust simulations and discussions). It is facilitated by active practitioners with decades of real-world industry experience, which is used to highlight and expose participants to many common pitfalls. Experiential learning techniques are used to illustrate key concepts in a comprehensive manner that is interactively tailored to the participants’ particular needs. Participants will not only gain a foundational understanding, but will also gain practical insight around the nuances of putting the techniques into practice to maximize results.
Overview
Lean, Agile, and Competitive
Enterprise
Lean: Optimal
Agile: Responsive
Competitive: Sustainable Influence
Transformation: Scalability and Sustainability