The following pages, one for each basic color name in the English language, (plus beige was added) contain tidbits of basic information about each of these colors. I explore the conscious and unconscious symbolism and impressions as well as include a little about some of the synesthetic effects of some colors. (Synaesthesia is a kind of mixing of sensory input. Smelling and/or tasting colors would be an example) Sometimes I’ve added some information about the color in a context of architecture, marketing and advertising, history, or just general impressions.

Color, above all, must have a context. There are no 'bad' or 'ugly' colors. There can be unattractive color combinations though. A single color can change the overall impression just by changing the surrounding colors. For example, bright yellow on it's own is considered a happy, sunny color. But combine it with black and it signifies 'caution'. Combine yellow with light green and it evokes spring foliage or tangy citrus flavors. Combine yellow with turquoise and pale beige and it reminds us of tropical escapes with warm water and white sand. Or add burnt orange and warm brown to yellow and it reminds us of the turning leaves of autumn.

Click on a color to find out more: