One of the most widely visited landmarks in Detroit receives
visitors from all over the world. That is no surprise because what came out
of a simple two-story frame house at 2648 West Grand Boulevard became popular
all over the world as The Motown Sound. The house was dubbed "Hitsville U.S.A."
by Berry Gordy, Jr. who founded Motown Records in 1959. Motown left Detroit
in 1972 but did not move everything out. That was fortunate for Berry's sister,
Esther Gordy Edwards for she made Motown's former home into the Motown Museum.
Several years ago, I went with a group on a tour of the Motown Museum and
took several pictures back in the late 1980s.
<%FloatImg "images/flinn/motownmuseum1.jpg", "Yours truly (sans beard) at
the Motown Museum", "left", "flinn.asp"%> What attracted Berry Gordy
to the house was its large picture window which he used to promote his
recordings. The house was formerly a photographer's studio. In the beginning,
he recorded his records downstairs while he lived upstairs in what was originally
a two-unit flat. At its peak, the storied Studio A was in operation 24 hours
a day, seven days a week between 1959 and 1972. Even after the Motown offices
moved to Woodward Avenue in downtown Detroit in 1968, recording continued
at Hitsville until Motown left for Tinseltown when the company moved to Los
Angeles in 1972.
Museum founder Edwards refused to move to California when Motown moved there
so she was put in charge of what was left of Motown's Detroit offices at
Hitsville. Fans paid visits to the storied building and continued to do so
which inspired Edwards and her secretary Doris Holland to put up posters,
publicity photos and gold and platinum records on the walls. The nonprofit
Motown Museum Historical Foundation was formally chartered by the State of
Michigan in 1985. The museum was formally dedicated in 1987 highlighted by
the unveiling of a Michigan historical marker which told the Motown story.

<%FloatImg "images/flinn/motownmuseum3.jpg", "Studio A, facing the control
room", "left", "flinn.asp"%> There are so many resources which talk about
the history of Motown Records and Hitsville USA on the Internet, so I'll
concentrate on my visit there many years ago around 1989 instead. Of course
there were many enhancements to the Motown Museum since my visit there. The
Motown Museum is actually two two-story houses with the actual Hitsville
building on the left. The two houses are connected by a second-floor breeze
way. The second house served as the office for Motown's publishing company
Jobete Music. The Jobete name was derived from the names of Berry Gordy Jr's
children, Joy, Berry III and Terry. The picture window had a tribute to the
late Marvin Gaye.

Entering the building into the vestibule where you bought your ticket, there
were gold records on the walls. We were escorted to a room with a TV and
VCR where we saw a video telling the story of Berry Gordy, Motown and its
many stars. But the main highlight was taking in the legendary Studio A.
It was amazing that Gordy was able to squeeze so many musicians in what appears
to be a small room, about the size of a two-car garage which it was. Microphone
cables were hung from the ceiling so the cables couldn't be stepped on or
tripped on. I was attracted to the control room which features a custom-made
control board which looked well used from all those years that hit records
were mixed on that board. The equipment racks showed that the Motown engineers
built much of their own equipment. I did not see any "off the shelf" recording
equipment, except for a non rack mounted power amplifier and an audio cassette
deck, as the equipment looked as if it was heavily modified by the engineering
staff. I guess much of the equipment used was not commercially available
at the time. I was told that Gordy cared very much about the sound of his
records so he listened to how the music sounded not just on the big studio
speakers but also on a tinny car radio speaker to imagine how the music would
sound on The Big 8 CKLW. There was an old candy vending machine next to the
console and a cabinet where boxes of recording tape were stored. There were
album covers on display in the control room. There were many promotional
posters, publicity photos and album covers on the walls of the museum.

The gift shop was in the former Jobete building and the most fascinating
items for sale were of the labels of unsold LPs which were literally sawed
off the records before the vinyl was recycled to make new records. Those
labels were marketed as drink coasters. The tour guide was very informative
about Motown history and was eager to answer visitors' questions. The exhibits
also included photos of famous visitors to the museum. The main highlight
of the exhibits when I was there was a section devoted entirely to Michael
Jackson which included a sequined glove which was his trademark. That glove
was stolen in 1991 and was recovered in Flint.
<%FloatImg "images/flinn/motownmuseum6.jpg", "Closeup of the Studio A mixing
console", "right", "flinn.asp"%> In the mid-1990s, serious restoration work
was done to the Motown Museum which included restoring Berry Gordy's original
living quarters which were converted to offices after Gordy moved out in
the early 1960s and original recording equipment was returned to the control
room so the control room now looks like it did when all those hits were recorded
there. You can find out more about the Motown Museum by visiting the official
web site at
http://www.motownmuseum.com
You can read the technical aspects of The Motown Sound at
http://www.recordingeq.com/motown/motown.htm
Of course, Motown was not the only major music operation in Detroit. You
can see more at
http://www.soulfuldetroit.com
Gordy sold Motown Records in 1988 and is now owned by the Universal Music
Group. The official Motown Records web site is at
http://www.motown.com
Of course, you can use your favorite search engine and find a lot more
information about Motown Records and the Motown Museum. Why did I call this
column "Come and Get These Memories?" That was a hit for Martha Reeves &
The Vandellas on Motown's Gordy label in 1963. The Gordy label had the slogan
"it's what's in the grooves that
count." |