May 2001 Survey Page Results
27 replies to this survey.

Question 1:  This and the next set of questions is for those who were not satisfied with any of the top four brands of shavers. If you're not satisfied with a Philishave/Norelco shaver, what's the reason?      votes  percent   1.) Doesn't shave close enough 6   32%   2.) Causes skin irritation 10   53%   3.) difficult to clean 2   11%   4.) old-fashioned 0   0%   5.) Not rechargeable 0   0%   6.) Quickly damaged 1   5%   7.) Poor design 0   0%   8.) Difficult to use 0   0%

1 2 3 4 5 6 7 8 Total Votes:  19

Question 2:  If you're not satisfied with a Braun shaver, what's the reason?      votes  percent   1.) Doesn't shave close enough 7   70%   2.) Causes skin irritation 0   0%   3.) difficult to clean 0   0%   4.) old-fashioned 0   0%   5.) Not rechargeable 0   0%   6.) Quickly damaged 2   20%   7.) Poor design 1   10%   8.) Difficult to use 0   0%

1 2 3 4 5 6 7 8 Total Votes:  10

Question 3:  If you're not satisfied with a Remington shaver, what's the reason?      votes  percent   1.) Doesn't shave close enough 3   43%   2.) Causes skin irritation 3   43%   3.) difficult to clean 0   0%   4.) old-fashioned 0   0%   5.) Not rechargeable 0   0%   6.) Quickly damaged 0   0%   7.) Poor design 1   14%   8.) Difficult to use 0   0%

1 2 3 4 5 6 7 8 Total Votes:  7

Question 4:  If you're not satisfied with a Panasonic or National shaver, what's the reason?      votes  percent   1.) Doesn't shave close enough 4   57%   2.) Causes skin irritation 0   0%   3.) difficult to clean 0   0%   4.) old-fashioned 0   0%   5.) Not rechargeable 0   0%   6.) Quickly damaged 2   29%   7.) Poor design 1   14%   8.) Difficult to use 0   0%

1 2 3 4 5 6 7 8 Total Votes:  7

Question 5:  This and the rest of this month's questions ask who or what influence your choice of shaver. How important of commercial sources (advertising, salespeople, dealers, packaging, displays, brochures, company web sites, point-of-sale material)      votes  percent   1.) not important 7   27%   2.) less important 6   23%   3.) not unimportant or important 6   23%   4.) important 5   19%   5.) very important 2   8%

1 2 3 4 5 Total Votes:  26

Question 6:  How important are your personal sources (father, friends, collegues, family, neighbours, acquaintances)      votes  percent   1.) not important 3   11%   2.) less important 5   19%   3.) not unimportant or important 5   19%   4.) important 12   44%   5.) very important 2   7%

1 2 3 4 5 Total Votes:  27

Question 7:  How important is your personal experience (handling, examining, using the product) when buying the shaver?      votes  percent   1.) not important 0   0%   2.) less important 0   0%   3.) not unimportant or important 1   4%   4.) important 11   41%   5.) very important 15   56%

1 2 3 4 5 Total Votes:  27

Question 8:  How important are public sources (mass media, consumer-rating organizations, websites such as the Electric Shaver Page) when buying a shaver?      votes  percent   1.) not important 1   4%   2.) less important 1   4%   3.) not unimportant or important 5   19%   4.) important 9   33%   5.) very important 11   41%

1 2 3 4 5 Total Votes:  27

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