What do you think of the new Norelco logo? (Norelco is the American name for Philips DAP men's grooming products instead of Philishave) Answers Votes Percent 1. I think it looks cool. 3 11% 2. I like the old logo better 1 4% 3. I believe Norelco should change its name to Philishave so that Philishave becomes a truly global brand. 13 46% 4. I don't care. 11 39% Total Votes: 28

This and the next set of questions is for those who were not satisfied with any of the top four brands of shavers. If you're not satisfied with a Philishave/Norelco shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough. 3 23% 2. Causes skin irritation 7 54% 3. Difficult to clean 2 15% 4. Old-fashioned 0 0% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 0 0% 8. Difficult to use 0 0% 9. Low battery life 1 8% Total Votes: 13

If you're not satisfied with a Braun shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough. 5 63% 2. Causes skin irritation 0 0% 3. Difficult to clean 0 0% 4. Old-fashioned 1 13% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 1 13% 8. Difficult to use 0 0% 9. Low battery life 1 13% Total Votes: 8

If you're not satisfied with a Remington shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough. 3 23% 2. Causes skin irritation 6 46% 3. Difficult to clean 0 0% 4. Old-fashioned 2 15% 5. Not rechargeable 0 0% 6. Quickly damaged 1 8% 7. Poor design 1 8% 8. Low battery life 0 0% Total Votes: 13

If you're not satisfied with a Panasonic or National shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough. 6 55% 2. Causes skin irritation 0 0% 3. Difficult to clean 0 0% 4. Old-fashioned 0 0% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 1 9% 8. Difficult to use 0 0% 9. Low battery life 4 36% Total Votes: 11

This and the rest of this month's questions ask who or what influences your choice of shaver. How important are commercial sources (advertising, salespeople, dealers, packaging, displays, brochures, company web sites, point-of-sale material) Answers Votes Percent 1. not important 7 26% 2. less important 8 30% 3. not unimportant or important 4 15% 4. important 6 22% 5. very important 2 7% Total Votes: 27

How important are your personal sources (father, friends, collegues, family, neighbours, acquaintances) Answers Votes Percent 1. not important 6 22% 2. less important 2 7% 3. not unimportant or important 4 15% 4. important 9 33% 5. very important 6 22% Total Votes: 27

How imporant is your personal experience (handling, examining, using the product) when buying the shaver? Answers Votes Percent 1. not important 0 0% 2. less important 0 0% 3. not unimportant or important 2 7% 4. important 5 19% 5. very important 20 74% Total Votes: 27

How important are public sources (mass media, consumer-rating organisations, websites such as the Electric Shaver Page) when buying a shaver? Answers Votes Percent 1. not important 1 4% 2. less important 1 4% 3. not unimportant or important 5 19% 4. important 10 37% 5. very important 10 37% Total Votes: 27

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