8 Tips For Mastering E-mail ^©

by Ernest F. Oriente, The Coach

According to a recent survey by Matrix Information, 163 million people around the globe have access to Internet-based services like the World Wide Web and E-mail.  In addition, this report expects electronic commerce to grow from $25 billion in 1998 to $268 billion by the year 2002.  Is your company ready for these exploding communication and marketing trends?  Is your team ready to handle the E-mail just sent by a new client in Paris or Moscow?  Read the tips in this article and learn how easy it is to master E-mail and profit from it…it’s just a few keystrokes away!

Tips for using E-mail as a marketing tool: You can use E-mail as a powerful marketing tool to attract new clients or to better service your existing clients.  Here are some tips:

§         Aside from a small $15-$20 service charge per month, sending or receiving E-mail is free.  As compared to other forms of marketing, sending E-mails to new or existing clients is their least expensive form of marketing.

§         Imagine the marketing success you would have if you had the E-mail address of every prospect who contacted your company over the past 18 months and you could stay in touch with these potential new clients for free!

§         If you are using E-mail to handle client questions or special requests, a timely response is expected and required.

§         Create two separate E-mail lists…one for prospects and one for current clients so you can send appropriate marketing information to each group.

§         Create an electronic newsletter which can be easily send out on a weekly or monthly basis.  Remember, since sending E-mail is free, you will have lots more flexibility.  In addition, electronic newsletters portray a professional image about your company and are quick to be passed-along to others, thus expanding the reach and exposure for your marketing.

§         When sending E-mail, develop a five to seven line signature which is automatically placed at the bottom of every E-mail you send out.  This signature line will further promote your sales, your corporate website, and can be changed on a daily basis, if necessary.

§         Use E-mail to stay in touch with the media in your area, especially if your company has any exciting events or special projects to announce.

§         The E-mail address at each of your offices should be included on every business card, every brochure, on all sales information, and with all print advertising.