Netflix (DVD rentals) blog

I've been a Netflix member coming up on 4 years now (Dec 2001). I've managed to get a few friends converted during this time, it truly is the best postal mail rental service hands down. On the internet there's a great blog called Hacking Netflix that I read about once a month. The guy has thoughtful insights about a variety of topics around the DVD rental business. I need to start reading it more often, as I have many posts to catch up on when I don't get to the sight as frequently. Today I also added it to my blog's favorite links, check it out for a good read.