Stickley's first foray into Mission (a term he despised) furniture production was with the Tobey Furniture Co. As the new style debuted at furniture trade shows Gustav Stickley quickly realized that he wanted to run this as his own venture. The new style embracing simple lines and honest construction he first fell in love with in England, was far more than just a new design trend to him. It was the culmination of his rural background, belief in honest work, and entrepreneurial business spirit. His drive and persistance eventually thrust him to the forefront of the American Arts & Crafts Movement.

He built a short lived empire rooted in furniture making that included publishing, home building and retail. Throughout the pages of the Craftsman was a pervasive philosphy of improving ones entire quality of life through art, history and nature. In "The Craftsman" he described his vision for an Arts & Crafts trade school that was to become Craftsman Farms. It was planned and reworked throughout the pages of The Craftsman. Among the farming buildings and quarters, there were plans for a large meeting hall or clubhouse. His ambitious vision was eventually alterred by economic constraints, and the "clubhouse" became his own home. We are fortunate that Craftsman Farms lives on a today as a viable educational opportunity to experience the real Gustav Stickley.