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WECB, 99.9 FM, aims for bigger and better



2/11/04

In the basement of 180 Tremont St., behind glass windows, passersby can see a professional radio station in progress--live deejays on the air, guest musicians, and even external audio that provides musical accompaniment to one's walk around the city. They are experiencins 88.9 WERS, Emerson College's radio station that is broadcast to greater New England and one of the oldest almost completely student-run radio station in the country.

Behind WERS, also in the basement (but invisible to outside pedestrians), is the office and studio of 99.9 FM WECB, the other Emerson College radio station that is for on-campus listening only. Figuratively and literally, WECB has stood in the shadow of WERS ever since its beginning.

Poor equipment, management, and awareness among the students are just a few of the problems that WECB has had to face in recent years. However, the 2003-04 WECB board members are looking to change all that.

As opposed to the lofty goals set by prior WECB management (last year there was talk of a music festival to be held on Boston Common), this year's goals were simple enough, according to Nathaniel Boda, a junior audio/radio major and program director for WECB.

"My goal as program director is to make things run smoother," Boda said. "I've done that. I've set up a comprehensive WebCT site for the DJs. [Another goal is] more communication with DJs and management and more community in the organization. [General manager Joe Kay] has been very good about contacting the administration and getting things done."

Kay could not be reached for comment.

Another important step for WECB was new equipment. Towards the end of last semester, the station was run from a member's portable boom box, because the studio's four CD players and computer were broken. Former deejay Meredith Mercandetti, a junior marketing/advertising/ public relations major, said that equipment problems were the most prominent setback for the station.

"After 3 semesters, I had to quit because constant equipment problems made it impossible to do a reasonable show," Mercandetti said. "We had a new computer, but with no working CD decks, we could only cue up one song at a time. Also, without a way to put callers on air, and still no
Internet broadcasting, there was just no point in putting in the effort anymore."

This semester, money has been granted to order two new computers and four new state-of-the-art CD players, all of which have either arrived or are on their way.

The new improvements seem to be working. This semester, WECB has nearly 100 student deejays on deck, a jump from the 80 student deejays of last semester.

Boda believes that things are looking up for the station in spite of others' perceptions.

"I don't know if people respect us," he said. "I think that we have a [negative] reputation at WECB, and most of it is from prior managers. The station, as it is now, is well organized and efficient. If we continue on the path we're on now we will earn more respect."