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Grand Opening Travel Party Instructions |
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YTB Director Juliet St. John & the "Grand Opening" has made her, and the partners in her business following suit, an absolute fortune. They continue to do so because she keeps doing grand openings and LEADING her partners to do the same!
Some facts about your 6th Level Director and how she becamse so successful:
*** She had to borrow money to get started with YTB
*** Whey YTB found her, she had been living out of her car
*** She began her "Car Based Business" with YTB in January of 2004
*** Within 22 months as an RTA, she had earned 7 figures with YTB
*** She is now a 7 Figure Annual Income Earner
*** She Had no Experience in Either Travel or Networking Prior to YTB
*** She is Now the Highest Paid Female Income Earner in the Industry
*** She built her YTB Business Through Grand Opening Travel Parties & using the YTB Presentation DVDs
"Grand Openings," "Travel Parties," & "shopYTB Parties" Why So Important?
Every business has Grand Openings, usually several, and ongoing initiatives that are designed to introduce, increase and reinforce awareness of who they are, what they provide and how well they provide it to generate greater and greater market share. The only difference is that many of these multi-million/billion dollar businesses invested huge sums of money to get started where you didn't.
In your business, initially, your warm market (the people you know) is the most valuable asset you have from both a base prospective customer and prospective partner standpoint. The booking engine you have, less the millions that have been pumped into it since 2004 would retail at a startup cost of appx. $30,000 with a monthly maintenance fee of $700. If you take the booking engine you have now, it would be much more. This doesn't include all the expenses you would incur in marketing campaigns YTB provides for you here. It rivals our largest competitors' booking engines and you didn't have to pay $5 Billion like Mr. Dillar did for Expedia.
If you invested that much in your business, how aggressive would you be in making sure you identified every person you know and making sure they knew exactly what you had to offer? Just because you had the benefit of YTB and didn't pay that much, you still lose the same amount of profit, that belongs to you and your family, if you don't treat it as if you had made that investment.
What is the Objective of a Grand Opening / "x" Party?
The objective is to, in a very fun way, show everyone what you have as a business, the products/services you offer and how they are provided. This will allow your customers to know what business you are in and how to give you their business. It will also allow everyone, who keeps their business options open, to recognize what you have with your business, opening up the opportunity for them to become a partner of yours. This will further expand the leverage and reach of your business while helping them to benefit from the same opportunity you have seized.
Tools (Downloads) You Will Need: The files below may be downloaded to your computer by clicking the right mouse button on the links below and choosing "save target as" from the menu options that appear.
Once downloaded, you may print them out and have them laminated at your local Kinko's. Laminate both pages together such that the verbiage page is on one side and the corresponding picture page is on the other (back to back).
(If a message comes up requesting a password, click cancel and the download will continue!)
Downloads (9/09):
Mediterranean Cruise Illustration Travel Party Survey (PDF) Travel Party Survey (Doc)
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6 Step Grand Opening / Travel Party Formula Provided by 6th Level Dir. Juliet St. John (Explanation Provided at Denver Super Saturday Training 9/09) (Grand Openings Should Last Appx 30 to 40 Min Max)
Downloads: Instructions: Right-mouse click on the link and then left click on "Save Target As" to download the file.
- If you are not a Power Team Leader (PTL)Schedule a time with your PTL (or Sponsor)
- Limit spending to $30.00 - Coffee, Finger Foods, Cookies
- Invitations - Invite as many as possible - 30% will say they are coming, 30% of those will show. - These are the stats that build Juliet’s Financial Empire!) - You can recapture the no-shows on your next one
- Start at 7:00 for a 7:30 Presentation - Ask them to bring friends - Within 24 hours, call to confirm. - “I want you to know how much I appreciate your coming. Could you please do me a favor and brining "x" (Asking invitees to bring plates, cups or ice will help make sure something else doesn’t come up, keeping them from coming)
- Day of the Party - Make sure DVD is set, tested and ready for “play” to be pressed - Play travel or island music - Make sure PC is up and running to get guests signed up for Deals & Steals, Vacation Sweepstakes & shopYTB Portal unless they sign up for business on the spot.
- Make sure dogs, kids and phones put away and off - We want NOTHING distracting guests from what you put together. If they don't take in what you are showing them, all of this is for nothing.
- 1st Half Hour People Mingle - At designated time, bring everyone together by the TV - Host - Thank everyone for coming - Share with everyone - What you saw when biz was presented to you - Why you got started - Why you are so excited - Keep to 60 seconds - Introduce your “partner” (PTL) if they are there, if not, continue.
- Power Team Leader - Share with everyone: - What you saw when biz was introduced to you - Why you got started - Why you are so excited now about your business - Keep to 2 Minutes
- Ask “If time and money were no object, what would your "Vacation of a Lifetime Be?
- Call on host to answer first to get the audience in vacation mode. - Host should be prepared for this. - It needs to be a fantastic destination, with vivid details. What they would do and see, family being there, etc.
- Give everyone a chance to talk about their vacation. - Ask audience why they consider these “Dream Vacations” vs. “Annual Vacations” (“Time and Money” is why)
- Explain that one of the benefits of what we are doing is being able to turn these types of vacations into “normal” vacations. We are going to use a short video presentation to provide an overview of what it is we are doing.
- Host hits play on the DVD - DVD is 8 Minutes - Watch it like you have never seen it before; on the edge of your seat!!.
- Remember, this is the first time any of your guests have seen this video. Paying close attention is contagious, set the example.
- Power Team Leader or Host - Talk about the benefits that you identify with (Some options) - Earnings on putting the power of Internet & largest largest industry in existence to work.
- Personal Vacation Experiences with YTB
- YTB Exclusives (Pull out Laminated Fam Cards / See Downloads on left side of this page)
- Explain that because of our presence in the Industry, beyond the typical travel perks Travel Agents have access to, we found ourselves in a position to negotiate our own as well.
- Currently we have approximately 60, world-wide, along the lines of what I am about to show you, becoming 100's of destinations by 2010.
- Read the Fam Cards and pass them around
- Talk about training options and benefits - 1st Class Training (60% Commission Level) - CCRA – Net Rates / example: JW Marriott Hotel – 60% - Princess Commodore Training (Free) - With 1st Class Training - Register through registration@ytb.com - Appx 24 hours of online training (Free) - Get a free cruise for 2 at completion - Ranging up to 21 Days - All Cruise options eligible up to $10,000 in retail price - Royal Treatment
- Tahiti Specialist - Discounted to $599.00 - Over Water Bungalow - Show the 6 photographs of Tahiti and get excited (See Downloads on left side of this page)
- Vacations should always be for the purpose of “previewing” the destination, property, restaurants, theme parks and activities, in the honest pursuit of profit, so they may become a tax deduction. This is a critical part of your pursuit of profit as it helps you promote the destination when talking to others.
- Talk About Earnings - If only 6 to 10 people like you better than Expedia, on average, one earns somewhere between $1,500 to $4,000 that year in commissions.
- Power Team Leader Closes up the Audience - "As we wrap up here in just a minute, we are going to do some things for you as a thank you for coming."
- "Deals & Steals" Newsletter - Explain & Set them up afterwards
- "Monthly Vacation Sweepstakes" Drawing - Explain & Set them up afterwards
- "ShopYTB" Discount Shopping Portal - Explain & Register them afterwards
- Closing - We would like to ask for your help. We have a survey that will allow the host to get some valuable feedback from you. We would really appreciate it if you would complete it and give it back before you leave.
- Hand out the surveys and get them back. - Power Team Leaders, you should always get at least a copy of these before you leave to ENSURE the follow-up process is carried out for the guests. 99.9% of the marketing success will come from the follow-up.
- See the Downloads on left side of this page for the survey.
- PTL or Host - Thank everyone for coming and invite them over to the computer to registered for the above, continue to mingle and to get any questions answered they may have.
Most Importantly... IT’S A PARTY IT’S TRAVEL & IT’S YOUR BUSINESS!
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